Davis Marshall Email & Phone Number

London, England, United Kingdom

● Forecasted, planned, and managed performance of Sainsbury’s in-store campaign activity; executed weekly and post-campaign analysis and delivered findings and insights to stakeholders● Spearhead targeted marketing initiatives, working closely with stakeholders to strategize and implement campaigns while efficiently managing workloads● Developed 5+ customer behavior models in collaboration with data science teams, utilizing statistical methods with Snowflake, Python and Excel to inform the evolution of existing campaigns and creation of new programs; reduced campaign overhead by 5% while increasing customer sales by nearly 10%

London, England, United Kingdom

● Completed comprehensive training course in sustainable urban market gardening, covering seed to harvest processes and regenerative techniques without machinery● Engaged in practical tasks and supervised activities, acquiring skills in soil care, plant propagation, composting, cultivation, pest management, crop rotation, and post-harvest processing

• Advised clients in various industries to educate them on analytics best practices, and how to manage, organize, and utilize data within several different analytics platforms• Developed and maintained highly detailed taxonomies to address clients’ key business questions and core data drivers, working with stakeholders to determine KPIs to inform the taxonomy• Collaborated with Solutions Architects and industry experts to resolve or improve technical implementations of leading marketing and data tools

United Kingdom

• Developed and maintained multiple software automation solutions for various clients in sectors such as finance and energy to save hundreds of man-hours on manual work• Utilized OCR and Natural Language Processing technologies with Python to extract, process, and transform large amounts of text from documents into structured formats for client databases

New York, New York

• Designed and monitored reporting dashboards measuring the growth and performance of Fluent audiences, and highlighting areas of opportunity; utilizing SQL Server, Power BI, and Tableau to track KPIs of the Fluent data product• Coordinated with and reported to executive-level stakeholders to determine core KPIs for Fluent data to inform dashboard design and utilize dashboard findings to explore data opportunities• Managed the full bi-weekly process for importing, processing, and distributing data to LiveRamp; cultivated expertise with the platform to enable better opportunities

New York, Ny

• Responsible for answering, troubleshooting and resolving a minimum of 130 various technical issues per month related to The Trade Desk’s platform • Managed and facilitated the resolution of several complex cases each month requiring coordination between teams over multiple days, often resulting in improvement or enhancements to the platform• Authored numerous scripts in SQL/Vertica, and created instructional documents detailing the full process of troubleshooting issues for the Confluence database

New York City

• Collaborated with management to research and develop new processes of analysis that would be turned into product for the company; monitored processes from intern team• Categorized thousands of websites & businesses based on self-developed taxonomies• Employed analytical methods to mitigate ad fraud and ensure safety and reliability of client campaigns

New York City