Stretto is a SaaS company that offers enterprise administrative services for bankruptcy attorneys.• Led user research and design for their form prep and filing processes from end-to-end decreasing time spent on tasks, retaining users, and increasing usability scores.• Built deep customer knowledge through user research (interviews, workshops, usability tests, A/B tests) and metrics. • Developed designs using user flows, information architecture, wireframes, and prototypes.• Collaborated with users, stakeholders, engineering, and the product team to develop and implement experiences that meet business and user needs.• Conducted cognitive walkthroughs and heuristic evaluations to enhance the experience holistically.• Developed and documented design system components and patterns using Figma and ZeroHeight.• Defined and tracked success metrics and KPIs to measure product changes.• Led workshops with stakeholders and product teams to prioritize features and align on product strategy.• Facilitated prioritization workshops and design reviews.• Developed DesignOperations within Notion that outlined user research processes and methods.

Spreetail is an e-commerce company that assists brands in managing their products.• Led research and design initiatives for an e-commerce B2B dashboard and internal enterprise software.• Utilized rapid prototyping and data visualization to create an intuitive dashboard widget and feature that decreased the number of vendor manager calls by 12%. • Conveyed user research and design decisions through meetings, presentations, and reports.• Led and participated in ideation sessions and workshops.• Created journey maps, user flows, wireframes, and interactive prototypes to communicate design ideas.• Balanced user needs with business requirements to create intuitive and delightful user experiences.• Used data visualization to simplify complex data users.• Implemented user research processes across the organization, including contextual interviews, usability testing, and affinity mapping.• Utilized storytelling and rapid prototyping to create a user experience, build understanding, and brainstorm initial design concepts.• Participated in kick-off meetings to review project requirements and identify the scope of the work. • Communicated findings and recommendations to stakeholders through clear and concise presentations.

A B2B biomedical company that distributes laboratory mice for scientific research.• Increased customer satisfaction by designing solutions for B2B commerce based on user research and validation.• Designed a pricing panel feature, achieving an 82% user satisfaction rating.• Created artifacts like user flows, jobs-to-be-done, user stories, journey maps, personas, ad wireframes.• Developed low, mid, and high-fidelity interactive prototypes for user testing, stakeholder approval, and developer implementation.• Implemented grid systems to create responsive designs for desktop, mobile, and tablet based on WCAG guidelines.• Facilitated design sessions and reviews with engineers and stakeholders.• Worked in a dual agile environment to design and help implement solutions with engineers.• Collaborated with product managers and SMEs to develop functional and technical requirements.• Conducted user research and developed comprehensive user personas to inform product design.

• Empathized with users to inform design solutions • Created design layouts and prototypes for website features using InVision based on user insights• Conducted and analyze user research and usability testing on new website features using Maze and Mural• Worked collaboratively with UX Designers, Product Managers, and other stakeholders in an agile environment

Designed, tested, and implemented an accessible design system for a residential administration app.