IrrigationSupplyParts.com is a privately owned company based in Michigan. Our parent company is Triple K Irrigation, who has been serving the agricultural community for over thirty years. We specialize in irrigation, wastewater, and manure management replacement parts, systems, and equipment.My job is to enhance our online presence, including upgrading our website, to take advantage of the online market for the products we sell.

“The very best marketing comes from observing consumer behavior and inserting your message into their behavior.” I spend the majority of my time working with businesses, showing them how to target consumers online using targeted display, video and mobile. And for marketers today, you have to think about mobile.Some of our most important clients are the local chapters of the YMCA. Thrive builds websites for YMCAs around the country (currently close to 100). Responsive design, an Easy to Use Content Management System and guaranteed YMCA brand compliance are just some of the reasons we are so successful in this vertical. But our proprietary Membership Machine really stands out. Websites should generate revenue, not simply be an expense. Our Membership Machine offers two dozen tools focused on increasing revenue for our clients. It has been so successful in the YMCA community that we now offer it to all our clients.We also spend a lot of time helping clients develop effective conversion strategies for e-commerce or sales lead generation. The days of throwing money at the problem are behind us. You have to have a strategy and a plan to make every marketing dollar work as hard as possible to help you generate new revenue while holding on to existing clients.Another factor in our success is the breadth of our marketing offerings. If it is digital, we are thinking about it and testing it. Facebook targeting, Google Pay Per Click and Retargeting, Email and Text marketing. Waze, Trip Advisor, Yelp and in-home targeting. "Observe consumer behavior and insert your message into their behavior."We are also a Hubspot VAR and we have a team of individuals focused on inbound marketing. But I believe the biggest factor is that we support our clients from right here in Toledo, Ohio. If a client has a problem, they simply pick up the phone and talk to a real, live human being!

Specializing in providing PNS Digital services to local agencies and direct clients. PNS Digital offers a complete suite of digital products including targeted display, video and mobile and SEO, SEM, Web site design, mobile web sites and apps and Social Media products.Mobile geo-fencing is on fire. The principle is fairly easy to follow. The most common targeting is based on your current proximity to a business. For example, we can target mobile devices within a one mile radius of your business. Anyone with a smart phone, using one of the +8,000 mobile apps in our network can be served a client’s ad. A campaign currently running is recruiting volunteers to work with disadvantaged children. So where do you find altruistic, compassionate individuals to volunteer? By targeting locations that attract parents including churches, baseball and soccer fields, YMCA and Big Brother Big Sister. The campaign includes the ability to track results by location, so we are rapidly developing a targeting match for our client.Smartphones keep a list of the locations you have visited in the previous 60 days. We access this information and can market to individuals identified by behavior. New car dealers are always looking for ways to get in front of consumers ready to buy. We access this history to develop a list of consumers who have already visited two or more dealerships in the previous 60 days. For an auto repair shop we are targeting consumers who are high mileage drivers – determined by five or more visits to a gas station in the previous 60 days.Another application of this technology is for recruiting. We are targeting specific businesses determined by our client as the best firms to recruit from. We erect a geo-fence around the businesses determined by our client and run Now Hiring ads. And since the targets are on a smartphone we use Click to Call, Click to Email and Click to Fill Out a Mini Application options to start the hiring conversation.

“The very best marketing comes from observing consumer behavior and inserting your message into their behavior.” So I am in the insertion business. Assisting clients develop digital strategies utilizing display, paid search, SEO and mobile properties in San Antonio.

I joined Fox Toledo as the Digital Sales Director at a unique point in time for TV broadcasting. While consumer consumption for the medium of TV remained the number one activity for the viewing public, it was apparent that digital media was rapidly closing in on the top spot. In February 2009, the daily online media consumption rate passed radio for the number two spot. LIN Media was ahead of this curve and purchased RMM in an effort to broaden the digital offering of its TV Broadcast Stations. We now offered our clients a broader range of the top two mediums for reaching consumers. I worked with advertising agencies and direct clients, offering a full range of digital services including Search, Display, SEO, Video, Mobile, Social Media and Web Site Design. My work with agencies was primarily through white label offerings where we provided the services branded with the agencies logo. These white label services rapidly grew to 50% of revenue and allowed me to work on campaigns across a wide variety of clients.For FoxToledo.com I taught clients and prospects how to engage their clients with digital marketing using display, video, contests and mobile advertising on FoxToledo.com. I also trained TV Account Executives to sell digital advertising.

Work with clients and prospects teaching them how to engage their clients in digital marketing using display, video, contests and mobile advertising on FoxToledo.com. Develop online marketing campaigns using display advertising on national web sites geo-targeted to local communities, selected along specific demographic and psychographic targeting. Offer SEO, SEM and Social Media marketing programs.

Provider of custom men’s clothing to the luxury market through retail stores and trunk shows. Selected to lead marketing and sales operations with full accountability for every aspect of the operations - P&L management, vision, strategic planning and direction, customer / channel relations and development, and key account management. Managed and trained 18 direct reports to support operations. Managed 20 shows per month with a direct mail campaign of 70,000 pieces and 25,000 emails. Maximized territory market potential through aggressive quoting and persistent support to outside sales force. Generated significant sales growth within existing channels via product re-alignment. Developed and implemented employee recognition programs.

Directed and coordinated all marketing and advertising activities and policies to promote automotive products and services. Managed six direct reports in an in-house advertising agency. Implemented a successful advertising campaign using yellow pages that tripled ticket sales. Turned around a $1 million budget deficit to a positive cash balance of $1 million by successfully negotiating with franchise co-ops on the use of advertising budget dollars. Increased store profits enabling 30% of locations to be re-franchised. • $1 million generated in sales within one year by partnering with GE Financial to develop and implement a Tuffy® branded private label consumer credit card that encouraged both customer loyalty and increased ticket sales. • Increased sales by 25% for new franchises by plotting a detailed marketing strategy based on research and analysis that focused the use of marketing dollars to cost-effectively advertise within a three-mile radius of service centers.• Achieved a 37% increase in productivity with the lowest turnover in the company by introducing a “5-step program” that emphasized recruiting for talent, training and development, motivating employees, challenging and rewarding employees, and enforcing company rules and guidelines. • Designed and managed the Mystery Shopper program to measure all aspects of customer service throughout each franchise location (3 times per year). • Launched the first national fleet program that emphasized business-to-business marketing strategies, achieving $1 million in sales within the first year.

Inspect Value was an internet start up that matched buyers and sellers of used vehicles with non-partisan service centers that provided mechanical inspections. InspectValue.com was the first web site in the U.S. to allow visitors to upload their own photographs.

• Generated a multi- million dollar product category by launching a complete line of private label wines across all business and market segments from obtaining retail wine licenses to managing product distribution. • Expanded market presence by introducing specialty coffee products to increase non-seasonal revenues, selling more than 1 million pounds of bulk coffee within the first year. • Increased sales by 11% over 18 months by establishing and maintaining a formal training program and center to support sales initiatives.• Achieved $300,000 in costs savings in one year by developing a new labor scheduling program to reduce labor hours required for the operation of each retail segment.

Regional Marketing Manager for a group of convenience stores in the Southeast US.