Leading creatives for Dell Technologies' internal advertising agency, DellBlue. Providing mentorship and creative direction for a team of 50+ creatives in the development of brand-building, integrated advertising and marketing content for Dell Technologies and Alienware.

I founded and am currently operating this food truck providing kosher BBQ catering and event based sales as a way to give back to the community. By donating partial proceeds from every sale to a worthwhile cause.

EraserFarm is an independent, full service creative advertising agency, insight firm kind of thingamajig. We're not like your typical agency. We're more nimble and can easily adapt our band of top talent, brand teams to each job. We are collaborative, methodical and relentless in our pursuit of the greatest ideas.

I am helping define and execute the global brand for National Instruments. I oversee the creative product produced by teams in Austin and from branches around the world to maintain a singular brand presence, as well as play a role in setting strategic direction and instituting a content marketing strategy for the brand.

Ran the Pacifico, Negra Modelo, and Tsingtao beer accounts, Seton Family Healthcare, Goodyear Tires, Caesars Palace, STAINMASTER, The American Legacy Foundation, HomeAway, Horseshoe Casino and AARP accounts. Responsibilities included overseeing numerous creative teams in the development of work ranging from fully integrated campaigns to various day-to-day assignments. Highlights:• Created award-winning multi-channel campaigns for Pacifico Beer. -“State of Pacifico” featured a Facebook app that led to a 320% increase in Facebook likes for Pacifico, and user time spent on the app averaged nearly three minutes. -“Discover Pacifico” centered around the creation of their first stand alone brand site, and utilized their bottle caps as a content delivery vehicle for the brand, which generated 125 million free media impressions, a 16,877% increase in web traffic, and a sales increase of more than 400,000 cases.• Led the winning pitch for STAINMASTER, a 20MM account with national creative needs.• Partnered with My Damn Channel for Legacy to create a 10-episode, online show called The Tweekly News. The show generated over 49 million media impressions and led to a 32% increase in traffic on Legacy’s website.• Developed an integrated campaign to launch AARP’s Drive to End Hunger NASCAR sponsorship. The Jeff Gordon-led campaign has generated over 34 million meals for food insecure seniors.

Handled the daily creative needs on the at&t, Norwegian Cruise line, yellowpages.com, Southwest Airline, Lennox, Ace hardware and Grand Biloxi Casino accounts. Oversaw the work and development of junior/mid-level teams. Highlights:• Produced a campaign for at&t to launch their new tv service• Created an integrated campaign for Norwegian Cruise Line, celebrating their position of having the youngest fleet on the planet.• Created brand looks for Lennox, BBVA Compass, and Ace hardware.

Served as a lead art director on both the brand and consumer products sides of the at&t account.

I created integrated campaigns and worked daily on the Dunkin' Donuts, Tyco, Boston Globe, and Massachusetts Lottery accounts.

I developed campaigns for the South East Toyota, LandAmerica, Russell Athletic, BellSouth, SunTrust, Celebrity Cruises, Denny's, and AdCouncil accounts.

I taught an "Intro to Conceptual Thinking" class, and served as a substitute instructor.

Started my career here working on True Value Hardware, Pittsburgh Public Theater, and Mohawk carpets.