Cd/Ad
Austin, Tx, Us
Ran the Pacifico, Negra Modelo, and Tsingtao beer accounts, Seton Family Healthcare, Goodyear Tires, Caesars Palace, STAINMASTER, The American Legacy Foundation, HomeAway, Horseshoe Casino and AARP accounts. Responsibilities included overseeing numerous creative teams in the development of work ranging from fully integrated campaigns to various day-to-day assignments. Highlights:• Created award-winning multi-channel campaigns for Pacifico Beer. -“State of Pacifico” featured a Facebook app that led to a 320% increase in Facebook likes for Pacifico, and user time spent on the app averaged nearly three minutes. -“Discover Pacifico” centered around the creation of their first stand alone brand site, and utilized their bottle caps as a content delivery vehicle for the brand, which generated 125 million free media impressions, a 16,877% increase in web traffic, and a sales increase of more than 400,000 cases.• Led the winning pitch for STAINMASTER, a 20MM account with national creative needs.• Partnered with My Damn Channel for Legacy to create a 10-episode, online show called The Tweekly News. The show generated over 49 million media impressions and led to a 32% increase in traffic on Legacy’s website.• Developed an integrated campaign to launch AARP’s Drive to End Hunger NASCAR sponsorship. The Jeff Gordon-led campaign has generated over 34 million meals for food insecure seniors.