Head Of Product Management
Toronto, Canada Area
Followed through on the success of the TFSA launch with campaigns resulting in more than $1 billion in additional deposits in 2009, and a NAMMU marketing award win.Directed marketing strategy and execution efforts to build business deposits by bootstrapping research to generate quick and cost effective insights, staging innovative events to generate earned media impressions, and deploying a targeted media campaign, resulting in increased product awareness. Played an… Show more Followed through on the success of the TFSA launch with campaigns resulting in more than $1 billion in additional deposits in 2009, and a NAMMU marketing award win.Directed marketing strategy and execution efforts to build business deposits by bootstrapping research to generate quick and cost effective insights, staging innovative events to generate earned media impressions, and deploying a targeted media campaign, resulting in increased product awareness. Played an instrumental role in driving organizational focus on mutual funds, resulting in Q4 2010 net sales that were more than double the prior year and producing record setting Q1 2011 results. Show less