Trevor Davis Email and Phone Number

Trevor is a Fellow of the Royal Society for Arts, committed to finding practical, inclusive solutions to social challenges that touch sustainability, innovation and the relationships between consumers and brands. His views are his own. In recent years, Trevor has split his time between researching the impact of Industry 4.0 technologies on the Creative Industries in the UK together with the University for the Creative Arts (UCA), and interpreting trends in the Consumer Goods industry for clients. Formerly an IBM Distinguished Engineer, Trevor has been a Consumer Goods industry futurist and expert on good practices for developing and launching sustainable consumer brands successfully for nearly 30 years. As a Member of the IBM Industry Academy Trevor had a leading role in bringing the IBM Smarter Planet vision to life and is widely quoted in the media. Trevor brings deep industry insight and a distinctive point of view to his work based on his international business experience, covering Marketing, R&D, Supply Chain and Agriculture. He is also a pioneer in using analytical techniques and ‘Big Data’ in areas as diverse as precision-agriculture, food manufacturing and engaging with consumers. His work using social listening to predict trends – ‘Birth of a Trend’ - has been featured in Advertising Age, the New York Times and Forbes. In 2014 Trevor co-authored a major IBM study on the relationship between consumers and brands – ‘Brand Enthusiasm: More Than Loyalty – based on primary research with 20,000 consumers in 12 countries: http://www-935.ibm.com/services/us/gbs/thoughtleadership/brandenthusiasm/. He followed this up in 2017 with 'Uniquely Gen Z' - an examination of the attitudes and behaviour of the largest generational cohort in human history: https://www-935.ibm.com/services/us/gbs/thoughtleadership/uniquelygenz/ In 2019 and 2020 he co-authored two ground-breaking reports on the future of the UK Creative Industries with Prof. Martin Charter at UCA: https://cfsd.org.uk/wp-content/uploads/2020/04/UCA_CI_Foresight2030_RevA.pdf and https://cfsd.org.uk/wp-content/uploads/2021/04/Creative-Industries-Foresight-2030-UpdateFINAL.pdfPrior to consultancy he worked in the automotive and aerospace industries on projects such as saving the world one day of oil production by making cars lighter, and improving reliability for the Space Shuttle.Specialties: Consumer GoodsCreative IndustriesInnovation & DesignSustainable strategies for BrandsNew product development and introductionAgribusinessAnalysis of social media