o Strengthened partnerships with international partners, securing brand development.o Initiated the development and launch of a new e-commerce platform, overseeing all stages from concept to execution.o Collaborated with the marketing team and international partners to develop and execute comprehensive marketing plans for five key brands of the Company.o Supervised sales and marketing teams, ensuring alignment with strategic goals.o Represented the company at international partner conferences and trade exposo Conducted regular visits to key partner headquarters to ensure smooth business operations and new initiatives, as well as organized their visits to Yerevan.o Developed and launched B2C subscription business models from scratch, increasing the customer base to more than 500 active monthly subscribers.

o Secured exclusive distribution rights in Armenia for high-demand international brands.o Oversaw transportation, logistics, and import processes to ensure smooth operations.o Led sales and marketing teams to successfully launch new brands and product categories in the country.o Expanded the food department, doubling sales through innovative strategies.o Maintained regular communication with international partner representatives, addressing operational concerns and ensuring smooth collaboration.

o Conducted comprehensive quantitative and qualitative research to support various advisory projects.o Identified and approached potential clients, presenting PwC's services to meet their business needs and objectives.o Participated in a forensic audit for one of Armenia’s largest companies, analyzing procurement practices and expenditure.o Performed data validation and contributed to ongoing reporting processes, ensuring accuracy and compliance with project requirements.o Supported the advisory team in delivering high-quality services through various project-based responsibilities.

o Played a key role in securing exclusive import and distribution agreements with two renowned Italian food brands for the Armenian market.o Maintained regular communication with international partner representatives, addressing operational concerns and ensuring smooth collaboration.o Prepared detailed monthly and annual reports for international partners, focusing on sales performance and inventory management.o Conducted in-depth market analysis and store audits in collaboration with partner company officials to identify opportunities for growth.o Coordinated and supervised promotional activities in collaboration with supermarket and household retail chains.

o Provided administrative support, including drafting and translating correspondence between English and Armenian for key stakeholders.o Assisted in generating innovative ideas to support the company’s strategic development.o Conducted financial calculations, market research, and prepared comprehensive reports, analyzing findings to inform decision-making processes.