www.davertisingcopy.comI solve clients' biggest content problems by providing compelling stories, data-driven strategies, creative concepts, and high-performing copy that exceeds benchmarks and prompts action.My experience as a writer and strategist includes five years of team leadership and spans technology, non-profit, education, health and wellness, e-commerce, entertainment, tourism, and publishing.As a freelance creative director, copywriter, and content strategist, I've: -generated ad, email, and brochure concepts and copy for AmEx Member Rewards and Carnival Cruises; -created internal communications, including crisis comms and CEO letters, to support more than 17,000 employees at Fortive; -edited and polished white papers for corporate banking clients; -crafted top ranking SEO blog posts for Growler Guys and Touro University; -and written extensively about mental health and wellness for clients like Shatterproof (addiction prevention) and Regence Healthcare. Other clients have included Snapfish, Intel, and CVS Photo.In my last full time role at Proactive Talent, I managed the content strategy team, which helped clients to improve their talent acquisition results with copy and content that brought their Employer Brand to life. Our work included preparing and presenting research-supported content strategies, creating playbooks and recruiter outreach tools, and writing careers site copy and thought leadership articles. Along with leading and coaching our team with creative briefs, templates, deadlines, and performance evaluations, I also partnered with Director of Creative Operations to establish and scale processes, create and price SOWs, design project plans, and streamline creative workflows.Previously, I managed a team of writers and researchers at ParentLab, leading the content side of the Answers project - a first-of-its-kind AI/ML interactive parenting chatbot. I partnered closely with our engineers to develop a content library in a wikibase and establish taxonomy and architecture, develop complicated content flows, and create fixed text and also worked with designers to optimize UX. I also created app content, infographics, animations, Easter eggs, and more for the HelloJoey app, which helps parents find parenting solutions by focusing on stronger relationships with their kids.CERTIFICATIONS: HubSpot Content Marketing, Inbound Marketing, Social Marketing