Create, coordinate and manage all daily operations for this buy, sell, trade start-up business that is thriving in this increasing billion dollar industry of popular streetwear!

Responsible for coordinating press, outreach events and media interviews and the coordination of all program promotions with internal departmentsIdentified, evaluated and developed effective marketing strategies based on objectives, market specifics and characteristics, as well as costs and markup factorsMaintain the museum’s e-mail and contact list, media listings, clips and annual marketing/advertising expendituresCompose and format communication for a wide variety of audiences including: press releases, website, articles, social media and calendar listingsCreate and implement annual marketing plan to include media and social media campaignsPerform various administrative duties for director of museum and director of public relations and marketing and serve as liaison between the museum and public Developed ways to significantly improve web content, website optimization and website design Analyze and report web analytics performance and provide recommendations for improvementsDeveloped and manage budgets and internet marketing programs, including organic optimization, blog implementation, paid search marketing, and quality link-building efforts Created and maintained social media profiles, such as: Facebook, Instagram, LinkedIn and Twitter. Constructed content calendars in order to provide effective communication through this social networks.Discovered sales and marketing opportunities and worked with management to implement targeted campaigns Performed market research and interacted with company teams in order to plan marketing strategies, budget, pricing and sales targetsDeveloped campaigns to increase annual revenue https://www.theamazingraise.org/#npo/the-valentine

Assisted multicultural student organizations under direction of VCU’s Office of Multi-Cultural Student Affairs (OMSA)Controlled, tracked, and managed all social media activity for the office’s operations and eventsCoordinated leadership development programs and community outreachAssisted with the planning and implementation of OMSA programs including cultural excursions, speaker series, diversity film series, courageous conversations program, cultural discussion groups, and monthly cultural celebrationsDeveloped and implemented multicultural student programs each semesterRepresented OMSA at meetings and other functions (i.e., class presentations, conducting orientation, training and/or other presentations; University Open House) as neededUsed public relation skills to create a valuable relationship between the student body and student affairs departmentGained valuable experience planning, organizing and leading special eventsUtilized various internet resources to benefit the outreach and growth efforts of the organization.Planned new internet marketing strategies and provided leadership and guidance to search-engine marketers

Contract Position in the UMG Publishing Department:Contract Position in the UMG Publishing DepartmentAssisted the President of publishing with administrative tasks Supported and coordinated the efforts of 14-member publishing team with assigned responsibilitiesMaintained annual meetings, such as REDBOOK, scheduling and event calendarsSupported all Universal Music Group visitors and potential clients with meetings and listening/writing sessionsPlanned, coordinated and executed events including logistics and operations for private meetings, conferences, and special events

Analyzed sales activities, marketing campaigns, organizations, customers, pricing, and competitors with detailed charts, graphs and explanatory textsAnalyzed metrics in order to analyze effect-cause relationships between financial outcomes and marketed actionsCompiled and provided analytic research into reports for urban music artists.Appointed as direct executive assistant to President of department.Tracked sales, media, and social status for a number of Artists and other clients

Assist the VP of Reporting, Analytics & Research with administrative tasks Support & coordinate the analytics team (14 people) with other administrative tasks.Maintain and distribute Daily/Weekly/Monthly marketing reports using various software such as: SMART, SAMIS, Business Objects, Microsoft Excel, Access, and Nielsen Soundscan.Support the sales team with Soundscan reporting Support the research team with social reports (ad-hoc requests)Support all Sony Music employees with product ID setups (Soundscan, Next Big Sound, etc)

Coordinated signed deals, sponsorships, public appearances, and radio interviewsProvided media training to all clients to ensure positive post-interview and appearance feedbackUtilized marketing strategy to enhance client’s public perception and popularityImplemented marketing initiatives, campaigns and strategies to promote products and brand name to potential customersAnalyzed various marketing tools, service and channels for initiating successful product marketing

Direct daily assistant to the Chief Executive Officer and Director of Marketing for the companySuccessfully planned, coordinated and supervised events to completion Maintained and strengthened marketing efforts through networking with qualified advocatesCoordinated and Composed musical artist’s bios and blog posts

Increase overall sales, image brand, and widespread network of the restaurant.Control all social media accounts to increase consumer interaction with business.Enable this specific location of the franchise to become school-friendly with colleges surrounding In order to earn a dependable and faithful cohort of customers.

Implemented strategies to increase overall sales, brand image and favorability of the restaurantSupervised production of events and worked with event sponsors and internal/external teams on all aspects of planning the eventAssisted in the development of social media accounts to increase consumer interaction with businessEvent coordinator of all food service/catering events

Supervised all aspects of event coordination to include site/ venue selection, negotiated terms of event, and other special preparations requiredIncrease attendance and revenue using promotion tactics, social media, and brandingPitch promotions to local radio station, organized event logistics and travel for influencersDeveloped brand recognition relationship with attendees in effort to retain profit maximization Committed to achieving event’s target goals and objectives, utilizing superb communication, time management and organizational abilitiesPlanned the event floor plan and its budget and produced the event materials and accessoriesArranged details of event, including: hotel room reservations, mailing of invitations and tickets, menu selection, entertainment, audio-visual equipment local press notification and security arrangements

Analyzed market penetration, researched trends and customer bases through the use of focus groups, surveys to establish areas of the market favorable to customer needs and brand perceptionsPromoted contests, events and concerts on the stations’ website to a mass audience Coordinated events remotely using consumer engagement activities Developed and drafted strategic and tactical recommendation for presentation