I am a data scientist working as Associate Director in Marketing Sciences at Horizon Media, NY. I am interested in applying causal inference models and machine learning algorithms looking for insights in big consumer data.Developed a proprietary script for generating individual and household-level weights for consumer datasets, ensuring the representativeness of the US population. This unique solution is capable of processing large datasets (10-100 million observations) with exceptional speed and efficiency. Achieved significant performance improvements, reducing computation times from hours to mere seconds compared to conventional library-dependent methods. Contributed to more accurate and timely data insights, enhancing decision-making processes and marketing strategies.