As a Senior UI Designer, I lead the company's UI strategy and collaborate closely with the UX team to foster a design thinking culture. My responsibilities include:• Figma Design Library Ownership: Oversee the Figma design library and make key UI design decisions.• Design System Implementation: Currently leading the team in applying our design system to ThemeBuilder for Kendo UI.• UI Strategy Leadership: Drive the overall UI strategy, ensuring alignment with company goals.• User-Centric Design: Identify user pain points and work with UX researchers to integrate user insights into the design process.• Prototyping and Feedback: Create wireframes and interactive prototypes to communicate design concepts and gather feedback.• Visual Design: Design visual elements such as buttons, icons, and logos.• Component and Pattern Design: Develop and maintain UI components and design patterns.• Design Documentation: Produce comprehensive design documentation for developers, including implementation guides, release notes, and marketing assets.• Team Engagement: Engage with a team of designers, providing training and mentorship to junior members.• Cross-Functional Collaboration: Collaborate with product managers, engineers, and UX designers to ensure adherence to style guidelines and address any design-related queries.

• Initiated and led the migration to Figma, facilitating workshops to enhance team proficiency.• Designed and implemented scalable UI components, optimizing processes for streamlined operations and maintaining consistency.• Conducted audits of design systems, optimizing for efficiency.• Played a pivotal role in major flagship product redesign, ensuring a cohesive platform experience.• Led the implementation of a new design system, adapting it to evolving user journeys and contexts.• Championed UX best practices within project teams, fostering collaboration with stakeholders to uphold and advance standards.

• Guided redesign discussions for NLN Center of Excellence application.• Presented design proposals to stakeholders for buy-in and support.

• Established design governance protocols for consistency.• Applied user-centered design methodologies.• Worked collaboratively with developers for seamless integration.

• Enhanced brand design in publications for improved engagement.• Conducted A/B testing to optimize content performance.

• Led web and app interface redesign for enhanced accessibility.• Implemented SEO strategies for increased organic traffic.

• Created wireframes and prototypes for brand and website overhaul.• Designed financial calculators to improve client-advisor relationships.