This is a journey from residential to commercial real estate. Being two faces of the same coin(real estate), the emblems are very much same - building a happy community. While the goal is similar to that of my previous stint, the route and the approach was something I had to work on. I signed up to take care of all communication aspects of the company - marketing, internal communication, social media, spokesperson profile building, community communication, and PR. Content being the core, I got a chance to explore my creativity with different forms and shapes of content creation - web series, blogs, videos, and webinars. Defining strategy for coworking community and building the online personality of Vishwas Mudagal (CEO) added up to my core work. Managing SEO and performance marketing was a fresh role for me. With no prior experience, I wished to take this as an opportunity to learn and upskill. Since my joining, every day has been learning about better, cheaper, and effective ways to generate leads and revenue.

Stepped into the sector that I never imagined to be a part of, the one that I assumed to be difficult to understand, the one that taught me true corporate values. With zero experience in media buying, I took over the role where that was 20% of my job. Challenging of course, but learning a new skill is never boring. Parallelly, I handled PR for the brand with a whole new approach. From developing PR campaigns to crisis communication, I helped the team with all. Two months down my tenure, I was asked to take over social media communication, online reputation management, and corporate communications. Overwhelmed and happy to take up more roles, I helped the team to revise the external communication(social and PR) approach by bringing more focus to internal communication. The idea was to talk about the humans behind the brand, and voila! that worked.In a nutshell, during my tenure at Brigade, I was elated to bring a fresh approach to the real estate and corporate atmosphere.

Became an integral part of Ideospehre’s Mumbai branch as Consulting Associate. Worked closely with the region head and co-founders, and mentored a team in developing and executing communication campaign. Building narrative and compelling stories were the biggest learnings here. Handled clients from sectors like travel, education, entertainment, fashion, f&b, and fitness. From research to brand positioning and communication plans to media reach out, I handled it all. The job involved strategic content creation which helped me improve my writing skills by leaps and bounds. Today, I am confident about writing compelling stories. Since my joining, I have been efficient in handling clients end-to-end and meeting their expectations. Traditional, digital, and new-age mediums are what I explored during this time at Ideosphere. In 2018, I was awarded ‘Best Ideator’ award by the company.

I joined Café Noir while the organisation was planning to expand in the years to come, and was the first in-house Marketing Communications person. I worked closely with the co-founders and the expat chefs in the development of campaigns and day-in, day-out activities. In the beginning, handling multiple social media channels, Zomato pages, E-mail marketing, and designing were some major challenges for me as I was solely from a Public Relations background, but within a month the challenge became a hymn which I now enjoy day-in, day-out. Since my joining, I have successfully been cracking Chef profiles in mainline dailies, founder’s interviews in Business magazines, Industry story participation, creating Social media campaigns, ideating and running “Coffee in Veins” campaign (for the international Coffee Week) which attracted an ample number of crowd and generated some great revenues.Below are the tasks which I am handling while this role: • Planning and Execution of monthly Marketing plans• Handling and screening Social media channels of the brand• Handling Public relations and gaining positive coverage for the restaurant• Partnering with related industries to market special events and offers• Organizing reviews for journalists, food & travel bloggers, and portals• Writing Press kits, listing notes, copy for creatives, and other communications materials• Designing social media posts, and special menus• Creating content for Social media channels of the brand• Handling communications on Zomato pages for the chain• Advising the brand for best quality tie-ups and associations• Creating briefing documents for the Expat chefs and founder• Doing consumer survey to understand the pulse of customers and the deliverables by the brand • Creating and executing e-mail campaigns• Food photography for the menus and other collaterals • Co-ordinating with respective malls and Airport authorities in executing their and Cafe Noir’s monthly Marketing plans.

Avian Media, Bangalore is the most memorable journey as it shaped me towards my career goals. I worked closely with Sr. Account Executive, Account Managers, Account Directors, and Group Business Director. Handling direct client contacts, making briefing documents, and internal co-ordinations were a little challenge to me in the start, but then it was with time that I overcame the challenges while the team groomed me. Below were the tasks which I handled while this role: • Planning and Execution of monthly PR campaigns • Garnering positive media coverage (print, tv and online) • Pitching journalists for interviews, industry story ideas, trend stories, and recipe placements• Hosting bloggers and influencers meet• Helping client to associate with social media influencers• Co-ordinate and oversee the multi-city launches, and other activities• Creating monthly plans • Preparing weekly and monthly progress and coverage reports • Writing Press Releases, listing notes, press notes and statements• Drafting responses on behalf of clients• Making briefing documents • Pitching for new businesses• Timely updating media database Key Clients handled: JSM Corporation (Hard Rock Cafe, Shiro, and California Pizza Kitchen), bigbasket, Scania IndiaNetwork clients handled: Blender’s Pride Fashion Tour – 2015, and ebay

Reachout Media was my first step in the realm of Public Relations. I worked closely with Brand Managers and Founder. Below were the tasks which I handled while this role: • Execution of monthly PR campaigns • Garnering positive media coverage (print, tv and online) • Pitching journalists for interviews, and trend stories• Media rounds to build relationship with media• Hosting bloggers and influencers meet• Co-ordinate for the media launches • Preparing weekly and monthly progress and coverage reports • Writing Press Releases, listing notes, and press notes• Making new business presentations• Drafting responses on behalf of clients• Updating media database• Tracking news updatesClients worked for: Amanora Town Centre Mall, Lila Poonawalla Foundation, Lekar Hum Deewana Dil (Bollywood Film), Prashanti Cancer Care Mission, The French Window Patisserie, 121 Kitchen, blueFROG, Kirlosker Vasundara Film Festival, 3rd Marathi Music Awards, 11th Crescendo by ISBM, Parm Yoga, Any Colour will Do (book launch), and BMC Software.

Media Moments was the place which introduced me to lifestyle and fashion PR sectors. I worked closely with Brand Communications Managers:Below were the tasks which I handled while this role: • Creating calendar for digital campaign• Content creation for digital campaign• Updating stylists’ database• Media relations and event management• Media tracking• Making monthly Media coverage reportsHelped Brand Managers working for the following clients: Forum Mall Bangalore, Cream and Fudge, Urban Yoga, Bangalore Fashion Week Edition, and Madura Fashion and Lifestyle

Reachout Media was my first step in the realm of Public Relations. I worked closely with Brand Managers and Founder. Below were the tasks which I handled while this role: • Execution of monthly PR campaigns • Garnering positive media coverage (print, tv and online) • Pitching journalists for interviews, and trend stories• Media rounds to build relationship with media• Hosting bloggers and influencers meet• Co-ordinate for the media launches • Preparing weekly and monthly progress and coverage reports • Writing Press Releases, listing notes, and press notes• Making new business presentations• Drafting responses on behalf of clients• Updating media database• Tracking news updatesClients worked for: Amanora Town Centre Mall, Lila Poonawalla Foundation, Lekar Hum Deewana Dil (Bollywood Film), Prashanti Cancer Care Mission, The French Window Patisserie, 121 Kitchen, blueFROG, Kirlosker Vasundara Film Festival, 3rd Marathi Music Awards, 11th Crescendo by ISBM, Parm Yoga, Any Colour will Do (book launch), and BMC Software.