-In the role of overseeing the SDLC for flagship product enhancements, my responsibilities extend to utilizing agile methodologies and Azure DevOps. I collaborate closely with clients, transforming their requirements into detailed user stories. Streamlining workflows is a key aspect, ensuring effective integration of new features. Furthermore, I actively engage with our in-house Figma (UI/UX) designers to guarantee design consistency and excellence throughout the development lifecycle.-… Show more -In the role of overseeing the SDLC for flagship product enhancements, my responsibilities extend to utilizing agile methodologies and Azure DevOps. I collaborate closely with clients, transforming their requirements into detailed user stories. Streamlining workflows is a key aspect, ensuring effective integration of new features. Furthermore, I actively engage with our in-house Figma (UI/UX) designers to guarantee design consistency and excellence throughout the development lifecycle.- My leadership in the creation of a comprehensive data + AI platform has been instrumental in addressing critical business initiatives. Working collaboratively with Figma designers, I ensure that the mockups created align seamlessly with the strategic goals of the project.-Leveraging Microsoft Power BI for data analytics, I successfully achieved a remarkable 20% reduction in operational inefficiencies through data-driven improvements. My collaboration with Figma designers extends to the implementation of user-friendly design elements, enhancing overall product usability.- Functioning as a pivotal liaison between stakeholders and development teams, I place a strong emphasis on ensuring clear and effective communication. The utilization of Microsoft Power BI for data visualization facilitates the presentation of project progress and recommendations to executive management. Furthermore, my collaboration with Figma designers is essential for incorporating design feedback and insights gathered from stakeholders.- I have successfully guided a cross-border team in the development of cutting-edge AI services for an industry-leading ERP platform. My oversight extends to 5 to 10 key products, involving direct reporting to the C-suite on a daily basis. My role includes guiding the team through complex projects and coordinating closely with Figma designers for the seamless integration of UI/UX elements, ensuring the overall success of the projects. Show less

- Led the development of new features of BIGO's audio-based streaming app, IMO, for South Asian Markets by conducting comprehensive research on consumer behavior using various tools, I drove improvements in user experience and monetization. Employing agile methodologies, all new developments resulted in a substantial business growth of close to $1 million.- Categorized high-paying user segments among 30 million active users, creating tailored campaigns to enhance user retention and… Show more - Led the development of new features of BIGO's audio-based streaming app, IMO, for South Asian Markets by conducting comprehensive research on consumer behavior using various tools, I drove improvements in user experience and monetization. Employing agile methodologies, all new developments resulted in a substantial business growth of close to $1 million.- Categorized high-paying user segments among 30 million active users, creating tailored campaigns to enhance user retention and monetization. Integrated all campaign reporting into the dashboard and employed agile methodologies to drive improvements in user experience and monetization.- Collaborated with Data Product and technical teams to syndicate messaging data, implement violation thresholds, report anomalies, and consistently improve product performance.- Identified opportunities for near real-time marketer/user action to increase revenue throughput. Presented regular user engagement data insights to stakeholders, devised plans to achieve KPIs, and enhanced ROI- Defined, tracked, and analyzed key metrics internally for collateral adoption and utilization, optimizing the marketing efficiency of the IMO application. Utilized MS Office and Google Suite to create a diverse range of data visualizations to highlight progress.- Managed client requirements and expectations, coordinating with cross-functional teams across countries. Utilized data-driven approaches to identify areas for improvement, conducting deep dive analyses and presenting insights through live dashboards for enhanced visibility. Show less

• Build, plan and implement the overall digital marketing strategy.• Research the latest digital tools and interactive trends.• Create integrated and cost effective digital strategies.• Measure and report performance of all digital marketing campaigns, and assessagainst goals. (Measurement of ROI and KPIs).• Analyze existing user experience data.• Stay up-to-date with digital technologies developments.• Research products, services and current strategies to identify… Show more • Build, plan and implement the overall digital marketing strategy.• Research the latest digital tools and interactive trends.• Create integrated and cost effective digital strategies.• Measure and report performance of all digital marketing campaigns, and assessagainst goals. (Measurement of ROI and KPIs).• Analyze existing user experience data.• Stay up-to-date with digital technologies developments.• Research products, services and current strategies to identify new opportunities Show less

• Identifying new sales leads for Amazon EU.• Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets.• Researching the needs of other companies and learning who makes decisions about purchasing.• Planning and overseeing logistics and inventory management• Developing quotes and proposals.• Negotiating and renegotiating by phone, email, and in person.• Coordinating with delivery services, warehouse… Show more • Identifying new sales leads for Amazon EU.• Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets.• Researching the needs of other companies and learning who makes decisions about purchasing.• Planning and overseeing logistics and inventory management• Developing quotes and proposals.• Negotiating and renegotiating by phone, email, and in person.• Coordinating with delivery services, warehouse managers and ensuring quickest and effective route for shipping. Show less

• Coordinating of all marketing activities and elements pertaining to it.• Managing e-commerce personalization project.• Market research, surveying and customer relationship management.• Identify target market and recognize appropriate marketing tools to serve that target.• Responsible for designing, creating and delivering marketing programs to support the growth and expansion of the organization.• Work closely with clients and sponsors to achieve all… Show more • Coordinating of all marketing activities and elements pertaining to it.• Managing e-commerce personalization project.• Market research, surveying and customer relationship management.• Identify target market and recognize appropriate marketing tools to serve that target.• Responsible for designing, creating and delivering marketing programs to support the growth and expansion of the organization.• Work closely with clients and sponsors to achieve all stakeholder goals.• Coordinate details of events such as conferences, sales meetings, business meetings, themed dinner, team building, marketing event. Show less

•Research on GCC region companies regarding need of language translations.•Email Marketing. •Practicing sales process by calling on existing and then new accounts. •Lead generation from cold leads through emails.•LinkedIn and email tracking.•Maintaining and reporting spreadsheets.

•Sales representative.promotion of all EDI events and conferences through social media and personally promoting it in different universities situated in Islamabad and Rawalpindi.•Management of the ushers and security teams.•Meetings with various startups businesses and renowned companies in Pakistan.•Sourcing and managing speaking and sponsorship opportunities.•Commissioning market research.