Dawei, David Chen Email & Phone Number

Singapore

 Prepare feasibility studies for potential land development sites. Product planning – brought in Dual-Key concept terrace housing and project (42 Camberwell) sold out in 2 weeks. Collaboration with architect to plan for the efficient layout and optimize GFA. Being versatile and flexible in fine-tuning strategies to maximize asset returns for company. Prepare cost per lead and relevant reporting to assist in CEO decision making. Coordinating with builder on project timeline to avoid adverse weather conditions and with sales team on target timeline. Involved from project conceptualization to sales and marketing of development projects. Handling overseas prospective clients’ and agents’ enquiries.

Singapore

 Managing clients’ property portfolio and building long-term customer relationships. Achieved Diamond Awards, Millionaire award, member of ERA PLUSH club. Assisting clients on their asset progression to enhance the value of their property portfolio. Mentor to new agents on sales techniques and customer relationship management. Analysis and promotion of USP of various projects.

Singapore

 Build up and lead Guocoland’s first sales team within 2 months. Managing 4 property agencies and a team of 6 sales executives to drive sales of existing projects and new launch, ensuring sales targets are met and exceeded.  Act as a point of escalation for agents/staff for complicated deals and/or customers Train and coach new joiners with 100% retention rate with ability to hit minimum sales target set Reviewing daily reports from team and provide guidance when required. Mediator for dispute within teams. Responsible for the sales launch of Sims Urban Oasis which saw sales of over 200 units sold during the preview phase of 2 months. Responsible for the relaunch of Leedon Residences which garnered momentum for increased sales during the TOP period. Recruitment and managing of sales executives to maintain high level of productivity and low turnover rates. Providing product training to sales staff and conducting briefings to property agencies to improve competency, knowledge and encourage project awareness.  Developing innovative marketing techniques to improve brand and product awareness. Working on competitive market analysis and regularly update the team on market trends.

Singapore

 Overseeing Shenzhen office’s operations including Sales, Marketing and Administrative operations. Managing a team of 10 Shenzhen based sales and marketing executives to drive sales of Singapore properties, and ensuring sales targets are exceeded. Training and motivating sales executives to improve staff expertise, groom leaders, and ensure low turnover rates. Innovatively created ‘7 reasons to buy cluster property’ strategy and successfully coached a team of landed sales executives to sell 9 cluster landed within a two-month period. Awarded the “Best Show flat Award” for Euhabitat in Q4 2011 under my leadership. Drove successful launches of various projects by leading core teams in projects including The Tennery which was sold out in 9 months. Consistently exceeded revenue target – Achieved over 150% target as a team leader in 2011-2013.  Achieved 150% of personal target in 2010 and clinched the Top Sales award for numerous months.