I'm passionate about creating innovative products that create impacts in the market. With more than 17 years of professional design experience, I have the ability to lead an innovation team to turn a good idea into a marketable product. The leadership role at my previous job expanded my professional skills. My team includes industrial designers, structure design engineers, packaging designers, store designers, front-end electronics R&D engineers. My experience enables me to manage the whole process of product development. I also analyzed the consumer experience from a broader perspective and use cost control methods to set up product strategic positioning and brand marketing plan.