Da Wei Lin Chen Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Responsible for the operations of the cross-border electronics industry. Through data analysis and understanding local market demand in Spain, identified trend and opportunity categories to drive overall growth in the electronics sector.-New User Project: Collaborate with relevant departments to secure resources and boost new users traffic for cross-border products. Select high-quality and potential CB products to maximize new user conversions. Implement targeted activities to increase repurchase rates, transforming one-time buyers into sticky customers on the platform.

Beijing (Pekín), China

In charge of the self-operated business of the probiotics category, covering everything from procurement and pricing to operational management and final sales.-Probiotics Industry Summit: Collaboratively launched the Probiotics Industry Consumption Guide in partnership with the People’s Daily of China. Established professional standards for the probiotic category in collaboration with leading brands and suppliers in the industry, facilitating informed consumer choices. Executed multi-channel exposure across online and offline platforms during the event, reaching a total of 120 million exposures.-Advertising Project: By formulating incentive policies, providing specialized advertising training, and incubating benchmark cases, we enhance the volume and ROI of brand advertising on the platform, while also improving departmental profits. This approach led to a 40% MoM increase in advertising spend and a 0.4 increase in ROI.-Category Eco-Optimization: Enhance user purchasing experience and brand management efficiency through comprehensive optimization and iteration of the golden process, category upgrading and grading, precise crowd targeting, and search optimization.

Beijing, China

Responsible for managing six specialized cross-border healthcare categories, including sports nutrition and immune enhancement.-Key Account Operations: Engage in strategic communication with key leading brands such as Bayer, ON, and Nestlé Health to define their platform positioning, marketing strategies, and operational plans. Implement refined operations to sustain brand growth and establish benchmark cases that drive growth trends across the entire category.-New Seller Operations: By implementing incentive policies to attract new sellers and providing them with comprehensive SOPs for basic operations, zero-experience sellers can rapidly overcome initial challenges. Additionally, by analyzing products and data, we can identify potential sellers and offer targeted strategies to support the growth of the new seller ecosystem.-Outstanding Cases: The cross-border sports nutrition brand achieved a 4.2x uplift during the 11.11 Campaign, with an 85% YoY growth rate. Also, an immunity brand reached 10 million GMV within one year and won the 2022 JD Health Care Dark Horse Award.