The historical 1699 Groot Parys farm is 80 hectares in size, with the residential estate comprising a 14-hectare portion thereof. The development of the lifestyle estate takes place in three phases and when fully developed there will be 169 free-standing full title homes and 66 sectional title apartments. It will have a care facility and a multipurpose clubhouse with lifestyle amenities such as a swimming pool, a gym, a library, meeting facilities, and a coffee bar. Various landscaped open… Show more The historical 1699 Groot Parys farm is 80 hectares in size, with the residential estate comprising a 14-hectare portion thereof. The development of the lifestyle estate takes place in three phases and when fully developed there will be 169 free-standing full title homes and 66 sectional title apartments. It will have a care facility and a multipurpose clubhouse with lifestyle amenities such as a swimming pool, a gym, a library, meeting facilities, and a coffee bar. Various landscaped open spaces with footpaths will be interwoven between homes and facilities, ensuring countryside living at its best. Show less

Industry/Sector: Management ConsultingDescription:Cresta Marketing is a business consultancy committed to provide affordable and value-adding online strategic marketing products, services and solutions.

Industry/Sector: Property Development (Residential)Role: Developed and implemented marketing communications strategy.

Industry/Sector: Property Development (Residential)Division: ATKV Sake/Business (Negester)Role: Planning, developing and implementing marketing strategies for the Negester brand and lifestyle estates.

Industry/Sector: Wine & Agri-tourismRole: Advised board of directors on aspects of strategic marketing management and planning and conducted a strategic marketing workshop for Directors.(Paarl Vintners was a non-profit and membership-driven organization for the promotion of the Paarl wine region.)

Industry/Sector: FMCG, Food & BeverageRole: Managed and developed the Simonsvlei Brand and Cellar Door and performed managerial tasks such as strategic marketing communications planning, budgeting, product and service development, website utilization and other e-business strategies.

Industry/Sector: Financial Services (Risk Finance)Role: Advised Business Partners’ Regional Marketing Manager and a number of selected clients on aspects of marketing management, marketing strategy, development planning, systems development, and problem diagnosis.

Industry/Sector: Tertiary EducationRole: Lecturer, moderator and examiner in Marketing Management and Marketing Communications at tertiary institutions such as Stellenbosch College (now Boland College), IAC, Technikon SA & Cape University of Technology (CPUT).

Industry/Sector: Financial Services (Short Term Insurance)Role: Managed direct mail marketing campaigns, procured the company’s promotional items, assisted senior manager in national advertising matters, liaised with top management, advertising agencies, reproduction houses, printers, suppliers of promotion items, and dispatch houses, administered the advertising and public relations budget and managed and coordinated multiple advertising projects.