- Effectively communicated with clients' management, ensuring smooth coordination of business development and testing activities as planned.- Analyzed online metrics to optimize return on investment (ROI).- Developed and executed unique digital marketing launch strategies for new items.- Implemented strategies to analyze online metrics, reducing advertising spend and improving conversions.- Enhanced natural search performance through product page optimization and advertising.- Received recognition for successfully generating new sales through proactive, data-driven Amazon campaigns.- Managed online activities encompassing eCommerce marketing, operations, promotion, product listings, and supply chain management.- Led online brand strategy and created compelling digital marketing assets to drive clients' business growth.- Managed a small team, ensuring the timely completion of project deadlines.

- Orchestrated all aspects of a strategic eCommerce plan, leveraging expertise in sales, marketing, technology, and management to deliver an exceptional brand and shopping experience for customers.- Developed and executed categorical sales and pricing strategies within assigned product verticals to achieve revenue, operational, and profitability goals.- Provided accurate sales and inventory forecasts based on current and projected sales performance, competitor listings, and market trends.- Oversaw the eCommerce website for brands and e-tail marketplaces, including content development and promotional campaigns.- Developed and executed effective eCommerce strategies, collaborating cross-functionally with teams to ensure timely web content publishing, drive sales, and optimize inventory sell-through.- Directed integrated campaigns to increase conversion rates, improve product ranking, enhance overall order size, and manage margin performance across multiple product lines.- Owned and managed Internet marketing solutions, social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.- Explored and expanded into new online marketplaces and opened up channels to sell in other countries such as the UK and Canada.- Provided thought leadership, innovation, and process optimization initiatives, including implementing eCommerce software and industry best practices.- Collaborated with executive directors on brand initiatives.

- Provided consulting services on business strategy for marketplace businesses, primarily on Amazon accounts.- Reviewed the current state of eCommerce operations with client leadership and delivered best practice recommendations to enhance sales metrics, customer engagement, marketing strategies, and overall operations.- Conducted a thorough review of accounts and developed a comprehensive strategy proposal encompassing catalog, content, advertising, account metrics, and general business aspects, which was presented to the brand.- Maintained relationships and regular communication with retail partners to foster growth and business development for the accounts.- Prepared monthly KPI reports, incorporating quantitative and qualitative analytics on marketplace business, and provided recommendations for the next steps based on identified KPIs and growth opportunities.- Successfully implemented operational improvements, iterating and expanding eCommerce processes to enhance efficiency and maturity.- Collaborated directly with the day-to-day team and brand manager to strengthen brands and drive business growth on various marketplaces.- Monitored key performance indicators (KPIs) to ensure the achievement of quarterly strategic goals.

- Manages multiple accounts, including Amazon, Home Depot, Overstock, Target, Walmart, and Wayfair, fostering positive working relationships with all customer touchpoints.- Collaborates closely with the VP of Sales to achieve sales goals, including the development and execution of promotion plans.- Drives customer retention, renewals, up-sells, and overall customer satisfaction.- Partners with internal teams to understand key performance metrics and exceed established goals.- Utilizes technical tools and quantitative data to manage accounts and ensure success effectively.- Prepares comprehensive account insights reports, conducting analysis and research.- Focuses on building, maintaining, and strengthening customer relationships, working collaboratively to develop strategic sales plans.- Generates new sales for each customer account through promotions, advertising, and other marketing efforts.- Maintains strong relationships with existing customers while actively seeking opportunities to acquire new potential customers.- Negotiates contracts with customers, establishing clear timelines for performance.- Works closely with team members from other departments dedicated to the same customer account, ensuring high-quality materials production and meeting all sales needs.- Plans and presents reports on account progress, goals, and quarterly initiatives to share with the VP of Sales, stakeholders, and potentially for use in future case studies or company training.- Ensures all customer needs and deliverables are met according to proposed timelines.

- Manages online activities encompassing eCommerce marketing, operations, promotion, product listings, and supply chain management.- Leads online brand strategy and creates compelling digital marketing assets to drive business growth.- Plans and executes unique digital marketing launch strategies for new items.- Identifies digital PR opportunities and cultivates relationships to enhance brand awareness.- Contributes to defining and setting the organization's eCommerce business's strategic direction, vision, and business plan.- Establishes and delivers sales goals, providing regular forecast updates to track progress against monthly, quarterly, and annual targets.- Resolves logistical challenges encountered while working with e-commerce platforms.- Extracts actionable insights from data and analytics to inform strategy development.- Optimizes listings on all platforms through keyword research, competitor analysis, and asset optimization for eCommerce SEO.- Implements marketing campaigns within each category, developing business plans with clear growth goals and ROI analysis.- Drives sales by optimizing SEO through digital marketing techniques.- Builds and maintains partnerships with eCommerce partners.- Analyzes market trends and brand dynamics to develop comprehensive strategies.- Leads the development of an extensive calendar for product launches, including market positioning, inbound/outbound marketing efforts, events, and promotions.- Recruits, trains manages, and mentors team members to meet customer needs and deliverables within proposed timelines.

- Implemented marketing campaigns and developed business plans with clear growth goals and ROI analysis.- Conducted category and competitor analysis to gain insights and provide recommendations for next-phase strategies.- Expanded Amazon business to international markets, including Canada, the UK, Germany, Spain, France, Italy, Australia, Japan, and Mexico.- Drove sales by optimizing SEO through digital marketing strategies.- Launched, maintained, and improved product listings to ensure accuracy and compelling content, resulting in increased consumer purchases.- Managed Amazon accounts, including listing optimization, promotion, fulfillment management, and performance tracking against key performance indicators (KPIs).- Tracked operational metrics such as on-hand inventory, turnover, sell-thru, product reviews, and non-compliance.- Identified opportunities for growth and success.- Led the development of an extensive calendar for product launches, including market positioning, events, and promotions.- Provided proactive and dedicated support to existing customers, fostering strong relationships.- Resolved problems encountered on platforms and proactively addressed root causes.- Conducted day-to-day analysis of customer feedback, product reviews, and input from brand ambassadors and high-tech media, making adjustments to the product, packaging, feature messaging, and marketing strategies.

- Developed pricing and promotional strategies to drive top-line growth.- Optimized product assortments and gained a deep understanding of customer shopping behavior within each category.- Generated new business opportunities from existing customers.- Utilized knowledge of top sellers, competition, and growth prospects in each category to create advantageous strategies for our products.- Collaborated closely with various departments to continuously enhance daily work procedures.- Provided proactive and dedicated support to maintain and strengthen relationships with existing customers.- Worked closely with key channel contacts to optimize organic search exposure for the brands.- Monitored and analyzed sales trends, margins, competition, and budgets to develop and adjust strategies in line with market trends and competition.- Planned and implemented omni-channel platforms to improve data accuracy, reduce operational costs, and optimize eCommerce operations.- Identified opportunities for growth and success.

- Supported the Amazon Marketing Manager in optimizing product listings to drive improved conversion rates.- Analyzed category reports and organic search data to make informed updates to the website for increased conversions.- Assisted the e-commerce team in planning and executing promotional calendars.- Managed important documents and addressed customer service inquiries.- Played an integral role in enhancing the overall performance of e-commerce operations.