Digital marketing curriculum development.

Drive strategy, implementation, execution, and management of marketing technologies to help rapidly scale multi-channel customer experiences.Modernized and transformed marketing technologies globally by designing for ecosystems/platforms (solution-based approach) and removing silos so that data can flow seamlessly.

Directed technological infrastructure for go-to-market strategy, marketing automation and demand generation for clients.Led digital analytics, paid media, technical website (SEO) audits, and marketing technology projects for B2B clients, including the American Bar Association, Institute of Electrical and Electronics Engineers, Capital Blue Cross Blue Shield, TMF Group, Abbott Pharmaceuticals, Bosch Healthcare, Crestron, Consejo Regulador DOCa Rioja, British Standards Institution, and many more.Led all marketing technology gap analysis for clients and provided recommendations for attaining business objectives through technology implementation.Translated marketing plans into systems strategies by driving the architecture, design, and implementation of marketing systems and programs.Served as an internal and external expert for marketing technology with a focus on systems integrations and technology enablement strategies.

Assisted small and medium-sized businesses nationwide build out their digital marketing roadmap and go-to-market strategies. Assess digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistencyPerformed comprehensive SEO audits and provided detailed recommendations to improve overall web visibility. Performed keyword research, and competitive analysis, as well as assessed technology stacks for clients so that they are competitive against larger organizations.Worked closely with clients for SEO and site analytics reporting, tracking, analysis, and optimization.

Led cross-functional teams to implement holistic digital campaigns focusing on SEO, SEM, and Marketing Automation.Analyzed digital data and performed site audits to maximize SEO benefits and decrease traditional marketing spending. Monitored, measured, and analyzed campaign performance metrics on a weekly basis.Automated reporting to maximize the marketing team’s workflows and help identify trends and market changes faster.Collaborated with the Business Intelligence department to improve attribution data for ROI analysis.

• Lead all SEO initiatives to increase organic traffic for all FierceMarkets sites. Help maintain a 20% year over year overall web traffic increase.• Analyze web metrics and perform site audits to advise executive management on digital strategies. Lead all SEO, analytics, and IA efforts during website acquisitions as we grow aggresively.• Assess current KPI reporting solutions and standardize data collection to ensure data accuracy and control. Worked closely with IT to flawlessly implement latest version of Google Analytics.• Work with Financial Department to integrate all data points and implement proper ROI analysis. • Work closely with editorial teams in order to develop a model for data driven content. Internally promote audience focused SEO and develop strategies to utilize social media to build communities and better target our content.• Manage SEM (PPC) campaigns.• Consistently find better ways to convert new site visitors into subscribers through attribution analysis and testing.• Participate in our migration from a proprietary lead generation platform and our old ESP Silverpop all to Marketo. • Hire, train, and manage interns. Responsible for feedback and performance reviews.

• Aggressively grow audiences for all FierceMarkets publications (48 publications across 8 verticals).• Lead search engine optimization (SEO) efforts, including off-page and on-page optimization. Serve as a point person for web traffic/SEO questions and analysis.• Build and analyze web traffic reports and communicate findings across FierceMarkets.• Lead all SEO efforts during domain migrations and site redesigns. Create and refine domain migration guide. • Build projections for web traffic on an annual basis and work with executive management to determine company goals for each year.• Create new process for collecting and analyzing accurate ad-inventory data.• Train new editorial staff on SEO and all web metrics related reports.• Manage and optimize PPC campaigns in Google AdWords, MSN AdCenter, Facebook, and Indeed. Consistently work to increase conversion rates through landing page optimization.• Hire, train, and manage interns. Responsible for feedback and performance reviews.

• Developed/Managed repository of Government Executive’s audience data across print, online, events, and research audiences.• Reviewed analytics data and site overlays for two web sites to discern click patterns and audience profiles; as well as conducted analysis of competitors web sites.• Assisted the sales department by updating the media kit with the most recent audience data.• Established and maintained Government Executive and Nextgov’s Facebook presence. Responsible for growing both pages’ fan bases as well as maintaining engagement with followers. Within a month, the Government Executive page surpassed the pages of its main competitors with regards to fans and engagement.• Created and managed the Government Executive group on LinkedIn.• Assisted marketing department by performing other office duties such as compiling and updating media kits, editing marketing materials, updating the Business Contact Manager, deploying conversion blasts and tracking open rates.• Participated in the Atlantic Media Academy. Attended lectures with professionals from The Atlantic Monthly, The National Journal and Government Executive Magazine.

• Researched industry trends and performed competitive analysis to develop competitive marketing strategies. • Used research to help develop, implement and test new marketing programs.• Created a database of contractors and company owners in order to establish a strategic referral marketing network. • Gained first-hand experience in how a start-up business successfully franchises.• Compiled sales brochures and performed other office duties.

Sold designer men and women's fragrances for the Donna Karan line. Continuously increased sales figures from previous years.