Head of the Digital Product, Engineering and UX/UI Design teams in our ongoing mission to build an industry-leading web-to-print experience.

Digital lead responsible for the strategic growth and optimization of our direct-to-consumer eCommerce business, as well as the delivery of a world-class web-to-print SaaS solution. Our consumer experience enables 2 million monthly active users across our retail, commercial and eCommerce businesses.

Head of Digital Product during the complete renovation of avery.com and launch of the Design and Print Mobile web app. Coordinated across multiple Scrum teams and product backlogs, these initiatives realized an overarching modernization of the Avery digital experience.

Product lead for the introduction and early growth of the Avery WePrint web-to-print eCommerce business. After launching with a limited catalog, my team developed the features, content & tools for a much broader assortment. With the help of UX testing and optimization, we cemented Avery WePrint as a leader in digital custom printing.

Led the emerging channel of mobile web and apps by working closely with product marketing, digital marketing and technical teams to develop the strategy and roadmap for consumer-facing solutions. This included the Design and Print tablet app, Templates Everywhere phone app and a mobile-optimized website.

Partnered with marketing leadership and other stakeholders to define and deliver against Avery’s strategy for avery.com and other consumer-facing digital properties.