Dawn Amodeo Email & Phone Number

Greater Los Angeles Area

Greater New York City Area

Managed all aspects of domestic and international research studies including: preparing proposals and budgets, designing quantitative questionnaires and qualitative discussion guides, data collection, data analysis, report writing and delivery of recommendations. Developed expertise in various methodologies including A&U, segmentation, conjoint/DCM, brand tracking, concept testing, ad testing/tracking, naming research, positioning, and pricing studies. Independently managed multiple client accounts, pricing, and sales.Highlights: -Executed a nationwide study of the general population’s perception of women with HIV. Synthesized findings into a report presented at a conference at the National Press Club. Findings from the study went on to inform national policy recommendations.-Managed multi-year media tracking research for statewide anti-tobacco campaign. -Conducted a groundbreaking study of new mothers. Findings from this study highlighted key issues in the current standards of labor & delivery in the US, and provided evidence of the need for wide-ranging policy change.