Dawn Bachmann Email & Phone Number

Anacortes, Wa

Anacortes, Washington

BrightOrder provides fleet maintenance and repair shop software for the transportation and logistics industry. HQ in Toronto BrightOrder operates in the US, Canada, UK, Europe and Asia. -Developed Website and SEO for North America and the UK.- Created marketing collateral, sales presentations, and market segmentation/analysis- Defined service offering differentiators and value propositions-Completed CRM system redesign and retrofit, data cleansing, reporting, telephony-Selected target market database, created customer matrix, led lead generation-Managed fast paced activities for Website, Events, Digital, Graphics, Campaigns, Social Media-Proficient in project management software managing multiple initiatives and staff-Documented repositories for advertising, partners, competitive analysis, industry challenges-Designed outbound sales campaigns-Established social media inventory, cleansing, strategic and tactical plans

San Francisco

For Higher Education and Public Sector-Focused on Oracle alliance relationship dramatically increasing Cloud co-sell -Engaged with Oracle Alliance Director creating strategic partner plan and marketing plan-Identified strategic business challenges as sales strategy aligned to Oracle's Higher Ed vision -Created customer matrix to support Student Cloud presentations to customer stakeholders-Built significant pipeline having embraced Cloud ERP and Student Cloud vision for Higher Ed-Presented to 60+ Oracle Higher Ed sales people to foster co-sell partnering-Developed collateral, lead generation messaging, and Cloud sales tools to support Cloud sales For E-Business Suite Division-Completed SWOT analysis for Highstreet's Cloud Apps market position-Created Oracle Cloud Apps GTM strategy with collateral, campaigns, and differentiators-Became the resident sales espert on Cloud Apps, business benefits, and migration strategies-Designed 12 differentiated GTM strategies across the EBS footprint to promote sales-Designed Revenue Recognition strategy for automation vision for major High-Tech company

San Francisco Bay Area

KPIT is a global consulting services company offering enterprise technology solutions and IoT. I was hired to grow the unrecognized KPIT brand in the West focusing on Oracle E-Business Suite for High Tech and Manufacturing.- Championed ERP Cloud strategy to align with Oracle’s perspective and go-to-market approach. - Collaboratively crafted Cloud co-existence strategy to leverage client’s on-premise investment. - Articulated 30+ KPIT differentiated solutions to solve business problems.- Aligned solutions to include Cloud, On-Premise, and Co-Existence options.- Led a strategic sales cycle for a large high tech manufacturer for enterprise transformation. - Demonstrated thought leadership tying business benefit to roadmap options. - Outpaced and eliminated six competitors. - Led a pursuit team to create a multi-dimensional ERP re-implementation approach. - Created value proposition for executives to justify the transformation project.- With no Oracle KPIT relationships in the West, networked to 31 Oracle sales managers and reps.- Used a top down and bottom up approach with Oracle to align strategy and tactics.- Leveraged account planning with Oracle to penetrate new accounts with collaborative sales.

San Francisco Bay Area

Keste is a services consulting company specializing in the entire Oracle stack, including E-Business Suite, Oracle Configurator and CPQ Cloud, Fusion Middleware, WebCenter, and Security. - Closed the first Oracle CPQ Cloud project sale for the company without a referceable project.- Defined integration process flow across the quote to order process using SOA.- Led CIO discussion on order change synchronization with booked orders and BOM.- Defined CPQ capabilities phasing to mitigate implementation risk.- Attended multiple Oracle sales kick off events to strengthen sales relationships.- Created repeatable go-to-market strategies to align Oracle and Keste sales cycles.- Articulated value proposition for quote to order, customer enablement, and digital integration.- Created prospecting framework for enterprise integration with ERP Cloud and co-existence.- Co-existence approach defined roadmaps to prioritize improvement initiatives.- Secured new clients including Silicon Graphics, Fortinet, Bare Escentuals, and Yahoo.

San Francisco Bay Area

Jade Global is a services consulting company specializing in Oracle E-Business Suite, Oracle Edge Applications, Hyperion and Business Intelligence, Custom Development, and AMS Support.- Closed the largest single sale to a new client in Jade’s ten-year history.- Transformed our relationship with Oracle from unrecognized vendor to go-to-partner status.- Defined Oracle Protect the Base, Technology, and Value Chain Planning/Execution strategy.- Created differentiated joint sales strategies with Oracle Channels and Innovative Solutions. - Initiated vision and value proposition for Inventory Management differentiated offering.- Defined differentiated offerings aligned with business pains, benefits, and customer profile.- First in the company to demonstrate strategic sales prospecting at the executive level.- Led the creation of a strategic business and system assessment offering for EBS upgrades.- Transformed the proposal process to include compelling business cases for clients.

San Francisco Bay Area

Solution Beacon is an Oracle E-Business Suite (EBS) consulting company providing enterprise wide global implementations to solve business problems- Grew sales pipeline fromn $5 to $85 Million in two years by re-engineering the sales organization.- Closed the largest sale in company history in the middle of the 2008-2010 recession.- Built sales organization from ground up which was key to turn-around strategy.- Established rules of engagement between sales and delivery, led sales retreats.- Developed library of proposal content, collateral, and competitive service offerings.- Designed assessment offerings, performed business analysis with stakeholders.- Wrote assessment deliverables and created and delivered executive presentations including ROI.- Analyzed pain points, documented current/future state business model for Advertising industry.- Co-developed start up strategy and wrote business plan.

San Francisco Bay Area

Blue Skies is a consulting company focused on JD Edwards- Created strategy, offerings and prospecting to expand to Oracle EBS projects business.- Co-developed vision and business plan for start-up for Media and Entertainment industry.- For start-up developed business plan, Website, and differentiators. - For start-up created content and presented to investors, ran successful test sales campaign.- For EBS designed, developed, and marketed business and system assessments.- With SVP completed business assessment in China and US. - Created marketing strategy and designed company Website, ran outbound campaigns.

San Francisco Bay Area

Edgenet provides a product configurator to create an order for complex products- Edgenet's growth was constrained as its focus had been limited to key accounts.- After analysis/prospecting opened new channels expanding market potential.- These channels provided only net new revenue for next two years.- Segments included retail distributors to homebuilders, custom doors and windows.- Exceeded $2 Million sales quota.- Led consulting engagement for The Home Depot to automate take-offs to calculate flooring.- Completed business analysis and created strategic solution for national call center.- Repaired damaged client relationships creating upsell opportunities.

San Francisco Bay Area

Firepond provides a product configurator from point-of-sale to order; recruited back to the company by CEO- Managed $4 Million opportunity largest in 2002 pipeline.- Led expansion of new West Coast division with sales and alliance strategy.

San Francisco Bay Area

TSC is a consulting and implementation company for ERP systems- Sold $1Million Oracle EBS project and continued as account manager.- Success of project resulted in my being filmed for Oracle OpenWorld.- Developed West Coast sales processes, wrote collateral, trained telemarketers.

San Francisco Bay Area

Romac a recruiting firm formed Kforce to pursue project based technology projects- Led business model change and developed West Coast market.- Closed the largest sale in company history for $1 Million. - Received sales award in front of 3500 employees.- Developed alliances from the ground up to generate business with 3 West Coast offices.

San Francisco Bay Area

Firepond was a Midwest company with a proprietary configurator solution that wanted to expand globally in order to go public. As part of company reorganization to position toward IPO Firepond opened East and West Coast markets- Transferred to San Francisco to open and develop the West Coast market.- Sold the first strategic high tech engagement overcoming lack of local presence and references.- Initiated Firepond's Ernst and Young partner relationship.

Mankato, Minnesota

Firepond had a proprietary configurator product with a services model. The company was aligned by strategic business units prior to moving to a software license model and pursuing IPO - Sold largest single initial sale for $3.5 Million in company history.- Responsible for sales, P&L, negoations and contracts.- Only manager to exceed revenue projections three quarters in a row.- Exceeded $2 Million above $4 Million annual goal based on revenue recognition.- Managed team of 10 project managers and 4 account executives.- Dotted line supervision of 40+ technical staff assigned to business unit projects.

Mankato, Minnesota

- Saved thte GMAC $1 Million account by redefining project and working with executives.- Managed all enhancement projects for GM national account.- Coordinated all aspects of general releases for GM to 5000 users.- Led design work on electronic ordering with successful launch of GM's satellite order system.