Dawn Bonnell Email & Phone Number

Indianapolis, In, Us

Corporate Branding | Developed and implemented corporate brand standards including: corporate values, brand platform (positioning statement, brand promise, brand personality and brand experience) and core message elements.Content Management | Manage strategy, consistency and execution of corporate content including: socal media, website, video production, marketing/educational collateral and annual report.Paid Advertising | Deliver audience-focused paid media campaigns across platforms including radio, digital, print, e-mail, social and TV. Project Management | Shepherd the production process including creative brief planning, copywriting, design/web/video production, proofing, print and delivery. Reporting | Established reporting best practices for web and social media efforts including UTM tracking and social media engagement + growth tracking tools.

Bethesda, Md, Us

Content Management | Bi-weekly columnist in the Current newspaper featuring Case and their latest home renovations (increased sales by 32%), social media, e-mail, web, and marketing/sales collateralWeb Strategy |Wire framing, CMS migration, SEO, launched a new website.Re-Branding | Refreshed dated logo with a clean and modern version. Updated all client-facing materials including sales collateral, business cards, flyers, contracts, signage and promotional materials. Reporting | Produced and reviewed monthly marketing performance reports to drive strategic decisions.

Indianapolis, Indiana, Us

Community Engagement | Raised public awareness of the importance of healthy living and Indiana University Health as the best healthcare provider through community events and activations through corporate partnerships including the Indianapolis Colts, Indiana Pacers, Indianapolis Zoo and the Indianapolis Motor Speedway. Paid Advertising | Developed and executed targeted sports marketing campaigns to surpass specific goals within the brand plan by 15%. Budget Management | Managed fiscal department budgets by conducting re-occurring monthly meetings with finance to track monthly/annual spending. Re-Branding | Assisted in the re-brand of Clarian Health to Indiana University Health including logo audits, employee engagement efforts, updating branding at partner venues such as the Indianapolis Motor Speedway, Indiana Pacers and Indianapolis Zoo.