Dawn Bonnell Email and Phone Number
🔥 CURRENTLY At FireStarter LLC, I'm applying 15+ years of experience working as an in-house marketer to help mission-driven brands drive internal and external growth through powerful, smart and engaging marketing strategies. 👩💼 FORMERLYAs the Senior Marketing Specialist at Indiana Donor Network, I worked every day to raise awareness of the importance of organ, tissue and eye donation and transplantation through compelling storytelling. In this role I was responsible for brand strategy and execution of corporate content including social media, three websites, video, advertising campaigns, marketing/educational collateral and annual reports. During my time with the organization, I implemented new brand standards including corporate values, brand platform and core message elements available at IndianaDonorNetwork.org/brandbook. ↪️ PREVIOUSLYIn my former role as Marketing Director at Case Design/Remodeling, I helped homeowners understand how Case can bring their renovation dreams to life through storytelling and strategic marketing including a rebrand, PR, digital and content marketing.⚙️ TECHNICAL SKILLSWordpress, Mailchimp, AgoraPulse, Sprout Social, HubSpot, Google Analytics, Zillow Proofing, Asana, Apple and Microsoft products🏆 AWARDS• 2020 eHealthcare Leadership | Gold level winner for rich media • 2020 Shorty Social Good Award Finalist | Best organic Facebook content • 2016 eHealthcare Leadership | Gold winner for best marketing campaign
Firestarter Llc
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PresidentFirestarter Llc Jan 2024 - Present
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PartnerFirestarter Llc Jul 2021 - Jan 2024
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Senior Marketing SpecialistIndiana Donor Network Aug 2015 - Jul 2021Indianapolis, In, UsCorporate Branding | Developed and implemented corporate brand standards including: corporate values, brand platform (positioning statement, brand promise, brand personality and brand experience) and core message elements.Content Management | Manage strategy, consistency and execution of corporate content including: socal media, website, video production, marketing/educational collateral and annual report.Paid Advertising | Deliver audience-focused paid media campaigns across platforms including radio, digital, print, e-mail, social and TV. Project Management | Shepherd the production process including creative brief planning, copywriting, design/web/video production, proofing, print and delivery. Reporting | Established reporting best practices for web and social media efforts including UTM tracking and social media engagement + growth tracking tools. -
Marketing DirectorCase Design/Remodeling, Inc. Dec 2013 - Jul 2015Bethesda, Md, UsContent Management | Bi-weekly columnist in the Current newspaper featuring Case and their latest home renovations (increased sales by 32%), social media, e-mail, web, and marketing/sales collateralWeb Strategy |Wire framing, CMS migration, SEO, launched a new website.Re-Branding | Refreshed dated logo with a clean and modern version. Updated all client-facing materials including sales collateral, business cards, flyers, contracts, signage and promotional materials. Reporting | Produced and reviewed monthly marketing performance reports to drive strategic decisions. -
Statewide Marketing + Corporate Partnerships & Events AssociateIndiana University Health 2009 - 2013Indianapolis, Indiana, UsCommunity Engagement | Raised public awareness of the importance of healthy living and Indiana University Health as the best healthcare provider through community events and activations through corporate partnerships including the Indianapolis Colts, Indiana Pacers, Indianapolis Zoo and the Indianapolis Motor Speedway. Paid Advertising | Developed and executed targeted sports marketing campaigns to surpass specific goals within the brand plan by 15%. Budget Management | Managed fiscal department budgets by conducting re-occurring monthly meetings with finance to track monthly/annual spending. Re-Branding | Assisted in the re-brand of Clarian Health to Indiana University Health including logo audits, employee engagement efforts, updating branding at partner venues such as the Indianapolis Motor Speedway, Indiana Pacers and Indianapolis Zoo.
Dawn Bonnell Education Details
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Indiana University IndianapolisPublic Health
Frequently Asked Questions about Dawn Bonnell
What company does Dawn Bonnell work for?
Dawn Bonnell works for Firestarter Llc
What is Dawn Bonnell's role at the current company?
Dawn Bonnell's current role is Marketing Strategy | Branding | Content Marketing | Advertising | Video Production.
What schools did Dawn Bonnell attend?
Dawn Bonnell attended Indiana University Indianapolis.
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