Dawn Burch Email & Phone Number

United States

Columbus, Ohio Area

2017- Present Regional Animal Care and Education Leader, Special Projects Ohio  Contribute to cross-functional calls by offering expertise on situations with potential reputational risks  Lead and brainstorm national projects and committees aimed at driving sales, reducing shrink, decreasing labor, training initiatives and optimizing execution  Neutralize brand risk by providing feedback on marketing tactics, private brand packaging, customer concerns and organizational strategies  Validated, through inspection, international locations were complying with policies; recapped findings and actionable plans for international partners and senior leadership teams Create presentations and supporting job aids for national calls and program implementations Mentor and trainer for all new Regional Animal Care and Education Leaders (RACELs)Key Achievements: Devise national community events and craft all relevant content for over 1,400 stores Conceived and tested theories which will result in over $3.6M in labor savings and over $1M in supply savings in 2018 Develop national training programs for store partners and continuing education opportunities for RACELs2016 -2017 Regional Animal Care and Education Leader TX, AZ, NM, LA VA & MS Strategized to create and delivered exceptional training programs to over 600 associates Resolved complex and reputational risk investigations Leveraged influence to establish expectations and help produce education strategies focused on opportunities identified during store visits and report analysis Provided training for District Managers, Regional Directors, Vice Presidents and other support center associatesKey Achievements: Reduced vet expenses by over $180K in 2 historically high districts, resulting in those districts beating their budgets for the first time in 5+ years

San Antonio, Texas Area

2014 - 2016 Manager of Veterinary Relations and Content Directed the management of $5M expense budget, which resulted in $900K in savings versus budget Assessed legislative and regulatory changes, proposed bills and newly passed laws; contributed to process improvements and organizational changes to ensure compliance Formulated databases and high level reporting for senior leadership and field teams Conducted editorial reviews of all animal care content and media Served as the key contact for Customer Relations and social media concerns Acted as lead Animal Care auditor during vendor auditsKey Achievements: Engineered a training program and successfully developed the new Veterinary Relations Manager, resulting in her promotion Built and managed the Animal Care and Education department’s SharePoint page  Project lead for the development and execution of various national training initiatives Identified gaps and proposed job descriptions which were adapted by the company2011 - 2014 Veterinary Relations ManagerKey Achievements: Managed $6.5M expense budget, implementing training, analysis and negotiations to reduce annual spending by over $1M  Effectually supervised and developed the National Adoptions and Veterinary Relations Coordinator Authored website and community content in addition to national communications, policies and procedures, and training topics for over 1,300 stores Regarded as subject matter expert for private brand packaging, commercials and marketing campaigns

Mid-Atlantic Region

Key Achievements: Received Excellence in Pet Services Award for utilizing innovative ideas to staff stores and produce metrics that exceeded company expectations and helped drive profit and regional results Appointed to on-board and train all new Animal Care and Services Managers as well as District Managers  Represented Petco at FEMA’s National Disaster Preparedness Seminar and asked to participate in local, state and regional disaster planning meetings  Devised and implemented effective training programs and contests for new and existing employees to build business acumen and increase performance

Mid-Atlantic Region

Key Achievements: Recognized and awarded for excellence in Animal Care, Shrink, Community and Store Support Designated to on-board and train all new Regional Companion Animal Coordinators as well as District Managers Represented Petco at Maryland Ferret Legislation meetings Effectively managed all animal care aspects, to include training, inventory, customer concerns, veterinary and regulatory partnerships, new store openings and company initiatives in over 65 stores Nominated to participate in numerous national committees and special projects Selected to be a part of Petco’s Psittacosis Emergency Response Team

Maryland/Virginia

 Promoted to 3 stores, increasing in volume, after growing revenue by optimizing sales, lowering shrink and mortality and creating community events Selected to teach 4 courses and train newly hired associates in over 40 stores

Virginia

Germantown, Md