Dawn Cavalieri Email & Phone Number

New York, NY, US

Description to come.

• Serve as on-call designer and writer for Mark Grossman Public Relations, Medford, NY. Create animated and print advertisements and flyers. Write human-interest stories for local newspapers.
• Made editorial corrections to mechanicals for the Children's Books Group of HarperCollins Publishers, New York, NY. Corrected covers and text of approximately 180 titles in a seven-week period.
• Redesigned website of Mousebird Consulting, San Francisco, CA. Prepared wireframes, established typography, refined branding, submitted final visuals, and wrote guide comprising all of the CSS needed to replicate the.
• Developed PowerPoint deck for Volant Trading, New York, NY. Edited copy, designed slides, and color corrected photographs.
• Illustrated map of 300-acre wildlife refuge for Carolina Waterfowl Rescue, Indian Trail, NC.
• Generated Black Lives Matter sign for Bethesda Jewish Congregation, Bethesda, MD. Over 30 congregants purchased the sign; proceeds went to support the synagogue’s Social Action Committee.

Greater New York City Area

Worked on a full-time, freelance basis during organization’s rebranding. Designed responsive web pages, display advertisements, social media graphics, emails, flyers, infographics, posters, PowerPoint slides, Word templates, and icons.

New York, NY

(ClickZ was part of Incisive Media. See job description under Incisive Media.)

New York, NY

• Designed marketing and conference materials for the ClickZ and SES digital marketing brands in the US, the UK, and Canada. Produced magazines, media kits, brochures, reports, print and display advertisements, social.
• Generated signs, guides, and slides for conferences that drew 5,000 attendees and 60 sponsors and yielded $9 million in revenue per year. Delivered detailed graphics, which included multi-day agendas, floor plans, and.
• Wrote marketing copy for approximately 20 sessions per conference.
• Overhauled SES Magazine, which was published in coordination with events in 5 international markets. Established consistent typography and page design; laid out 14 issues. Solicited and edited articles from experts.
• Designed 800 web banners annually to advertise conference sessions and speakers, online content, and contests.
• Nominated for Support Team of the Year (as sole team member) and received a “Highly Commendable” citation at the 11th Annual Incisive Media Awards in 2015 (company employed 750 people worldwide).

• Launched and ran The Investment Professional, NYSSA’s quarterly magazine. Positioned magazine as a sophisticated and rigorous yet accessible resource for financial professionals. Performed competitive analysis and ran.
• Determined contents including 5–7 feature articles and 15 department articles per issue. Gave editorial direction to 100 journalists and investment experts.
• Secured original article on modern portfolio theory by a Nobel Laureate in Economics. Published interviews with notables including the court-appointed trustee in the Bernie Madoff case; the president and CEO of the.
• Designed entire magazine: logotype, covers, articles, business cards, letterhead, envelopes, and media kit. Laid out all articles and art directed illustrators.

• Shaped the appearance and content of all marketing materials. Designed and edited newsletters, brochures, course catalogs, annual reports, dinner journals, print and display advertisements, and signs.
• Crafted promotional copy for 200 seminars per year that generated $3.8 million in annual revenue.
• Transformed printed newsletter from a listing of events to a content-based marketing and informational piece that incorporated news, conference summaries, book reviews, and photo highlights. Wrote articles and edited.
• Converted annual dinner journal from a 4-page menu and agenda to a 40-page marketing piece. Designed cover and interior, wrote copy, and collected advertisements for 4 dinners (2007 advertising revenue: $52,500).

• Developed encyclopedias for the university library market. Researched competition and polled customers. Prepared product plans and P&L statements. Sought editors in chief and negotiated contracts. Ran editorial board.
• Oversaw editorial production of 2nd edition of classic, award-winning 16-volume encyclopedia in religion (revision valued at $4.2 million in revenue). Facilitated communication among 12 board members and 20 consultants.

New York, New York, United States

Copyedited bound handbooks, loose-leaf treatises, and newsletters dealing with securities law analysis. Prepared manuscripts for typesetting vendors. Proofread and corrected pages. Performed layout.

Ba, English, 3.86 Gpa

Activities and Societies: Minored in Women's Studies.Graduated summa cum laude.

Certificate, Web Design, Javascript, Wordpress, Php, And Html Email

Certificate, Graphic Design