Dawn Cherry Email & Phone Number

Mathews, Al, Us

Memphis, Tennessee, Us

Russellville, Alabama, Us

Russellville, Alabama, Us

Montgomery, Al, Us

Responsible for IT, Innovation, Sales, Marketing, Wealth Management, Service Center, Project Management and Facilities

Montgomery, Al, Us

Marketing Strategist

Birmingham, Al, Us

• Responsible for writing strategic marketing plans for clients primarily in the financial services industry utilizing Reflex Blu’s Customer Profile Analysis tool. Analyze existing customers and implement segmentation strategies is my specialty.• Managed the development of Reflex Blu’s proprietary Customer Profile Analysis Tool.• Interpret data from Customer Profile Analysis Tool to write Marketing Plans that include strategy, data services, creative services and direct mailing to achieve institutional goals.• Support sales efforts by probing to understand client’s needs and presenting company qualifications around those needs to cross sell appropriate solutions.• Maintain a high level understanding of financial industry trends in an effort to become a resource for potential challenges and opportunities.• Responsible for understanding Cross-Sell and Gap Opportunities by Product and Balance• Provide sales team tactical direction and coaching to assess specific client needs across the following programs:• Attrition• Credit Card retention and cross-sell• CD Cross-sell• On-boarding• HELOC Activation and Acquisition• Deposit Acquisition• Bill Pay Activation • Debit Card Activation • Business Banking• High Impact B2B• Grand Openings• Merger/Acquisition• Segmentation expert with P$YCLE, PRIZM, Personicx, and IXI models.• Manage the data analytics team which is responsible for building householding routines for customer databases, all data hygiene, running the Customer Profile Analysis reports, proprietary CRM tool, mail file processing and comprehensive tracking reports.• Responsible for meeting business development and revenue goals.

Conway, Arkansas, Us

Client Relationship ManagerProvided strategic planning, implementation, execution and tracking for Charter One Bank and Sovereign Bank. Utilized Acxiom’s proprietary database called the National BenchMarx Normative to provide direct marketing strategies to drive customer acquisition, growth and retention. Worked with behavioral segmentation as well as Personicx, P$YCLE, and IPA models to assist in defining target audiences for direct mail programs. Was responsible for all post solicitation results tracking including written analysis and senior management presentations. Achieved 110% of revenue goal in first year with Acxiom and 120% in the second year.

Addison, Tx, Us

Senior Vice President, Director of MarketingServed as the Manager of the Products and Services Committee and Bankcard Services. Member of the Rate Committee, IT Steering Committee and Conversion team. Managed The Colonial Advertising Group and provided marketing support for Cash Management, Electronic Banking, Sales, Human Resources, International Banking and Wealth Management. Managed monthly Direct Mail campaigns and Funds Management promotions as required.Highlights:• Reorganized marketing efforts from regional to a corporate focus, resulting in economies in spending and manpower, while adhering to federal regulations.• Unified the branding and image-building efforts resulting in increased sales. Instrumental in bringing advertising in-house from a Philadelphia ad agency saving more than $500,000 to the company bottom line.• Centralized the operations of bankcard and merchant services.• Under my direction, the overall level of professionalism was increased as represented by the quality of our print advertising, i.e., advertising, brochures, collateral and calling pieces.

Assistant Vice President, Branch ManagerDuring the 11 years spent at AmSouth a variety of duties were performed, including but not limited to, proof operator, teller, new account representative, assistant manager, branch manager, retail sales manager and trainer. Series 6 licensed to sell mutual funds.