Dawn Cummins 🌞

Dawn Cummins 🌞 Email and Phone Number

Global Business Intelligence @ Alliance Pharmaceuticals Limited
Burghfield, GB
Dawn Cummins 🌞's Location
Burghfield Common, England, United Kingdom, United Kingdom
Dawn Cummins 🌞's Contact Details

Dawn Cummins 🌞 work email

Dawn Cummins 🌞 personal email

n/a
About Dawn Cummins 🌞

I have 20 years of experience in transforming business operations and consumer engagement strategies, through Senior Insights & Analytics, and Strategy roles. With 15 years at Mars in various global, regional, and local leadership roles, I have a proven track record in driving demand strategy, operationalising new business models, and leading complex organisational changes. Currently exploring new permanent opportunities whilst consulting for several large consumer brands.My approach is rooted in making the complex simple, delivering sustainable solutions, and empowering teams for scalable success. Known for my strong storytelling abilities, I excel in translating data into actionable insights, fostering collaboration, and nurturing talent to build high-performing, purpose-driven teams. I thrive on solving complex challenges and inspiring both people and businesses to see new possibilities and achieve impactful results, delivering through strategic initiatives, omni-channel programs, or innovative technology solutions. I'm passionate about continuous learning and driven by curiosity, I seek new opportunities to leverage my expertise and bring value to dynamic, purpose-driven organisations.❐ CORE COMPETENCIES & SKILLSInsight & Analytics β–£ Market Research β–£ Strategic Initiatives β–£ Omni-Channel Programs β–£ Technology Driven Solutions/AI β–£ Coaching & Mentoring β–£ Creative Thinking β–£ Imagining Future Possibilities β–£ Value Driven β–£ β€œWhy” Focused

Dawn Cummins 🌞's Current Company Details
Alliance Pharmaceuticals Limited

Alliance Pharmaceuticals Limited

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Global Business Intelligence
Burghfield, GB
Website:
alliancepharmaceuticals.com
Employees:
508
Dawn Cummins 🌞 Work Experience Details
  • Alliance Pharmaceuticals Limited
    Global Business Intelligence
    Alliance Pharmaceuticals Limited
    Burghfield, Gb
    View
  • Dawn Cummins Insights Consulting
    Global Head Of Analytics And Insight
    Dawn Cummins Insights Consulting Jan 2024 - Present
    Reading, England, United Kingdom
    Whilst looking for my next permanent role, I'm enjoying consulting and solving a broad set of challenges from building and transforming Insights and Analytics Functions, landing desirable/viable Innovation pipelines, and consumer journeys. I'm also helping AI start ups craft their offerings/creds decks to solve for FMCG challenges. Msg if you think I could help.
  • Mars
    Global Senior Director Brand, Content And Media Intelligence
    Mars Aug 2020 - Dec 2022
    London, England, United Kingdom
    In this Global Senior Director role, I was tasked with building new Mars Wrigley data, analytical andinsight capabilities in Brand, Content, and Media Intelligence. I led the Insights team and served as aglobal team leader over 4 regional clusters and the Insights Lead on the Global Content and MediaLeadership team.➟ Enabled insight fuelling strategic initiatives and empowered brand strategy process.➟ Created and drove consumer data driven Omnichannel framework to… Show more In this Global Senior Director role, I was tasked with building new Mars Wrigley data, analytical andinsight capabilities in Brand, Content, and Media Intelligence. I led the Insights team and served as aglobal team leader over 4 regional clusters and the Insights Lead on the Global Content and MediaLeadership team.➟ Enabled insight fuelling strategic initiatives and empowered brand strategy process.➟ Created and drove consumer data driven Omnichannel framework to facilitate growth strategies.➟ Landed new AI technology solutions to drive faster decision-making and harness big data.➟ Built new teams, tools, and processes. Show less
    View
  • Mars
    Global Food Insights And Analytics Director
    Mars Aug 2019 - Jul 2020
    London
    In this Global Food CMI Director role, I led the Food Global Insights team to embed a new functionalvision. I transformed the Insights team's cultural and business approach by instilling a pioneering teamculture.➟ Provided business growth insights to support and empower COVID-19 response.➟ Created a long-term innovation pipeline using crowd-sourcing ideas and overnight feedbacktechniques – coordinated via a virtual platform.➟ Introduced innovative technologies and… Show more In this Global Food CMI Director role, I led the Food Global Insights team to embed a new functionalvision. I transformed the Insights team's cultural and business approach by instilling a pioneering teamculture.➟ Provided business growth insights to support and empower COVID-19 response.➟ Created a long-term innovation pipeline using crowd-sourcing ideas and overnight feedbacktechniques – coordinated via a virtual platform.➟ Introduced innovative technologies and partnerships based on predictive AI applied to unstructured data. Show less
    View
  • Mars
    Uk Confectionery Strategy And Insights Director
    Mars Nov 2017 - Jul 2019
    Slough, United Kingdom
    From 2017 to 2019, I held a hybrid role as Head of Function for the UK, on Global Insight LT, co-owning the functional strategy, and local Strategic Demand LT, co-owning the UK growth plan.➟ Served as Strategic Consultant to the new Confectionery leadership team and led the 1st UK MarsWrigley strategy development.➟ Built the UK Insight function following Wrigley’s and Mars Chocolate merger.➟ Landed a new operating model, identified ways of working for the Insight… Show more From 2017 to 2019, I held a hybrid role as Head of Function for the UK, on Global Insight LT, co-owning the functional strategy, and local Strategic Demand LT, co-owning the UK growth plan.➟ Served as Strategic Consultant to the new Confectionery leadership team and led the 1st UK MarsWrigley strategy development.➟ Built the UK Insight function following Wrigley’s and Mars Chocolate merger.➟ Landed a new operating model, identified ways of working for the Insight function, and co-owned theOperating model across the Strategic Demand functions. Show less
    View
  • Wrigley
    European Cmi Director
    Wrigley Aug 2016 - Oct 2017
    Reading, United Kingdom
    As Wrigley’s European CMI Director, I defined the new Global Confectionery businesses and managedregional and 4 local market research teams across Europe.➟ Shaped the definition of the new Global Confectionery business, including landing with Global LT.➟ Directed high-performing regional and local teams to empower local growth agenda and the regionalstrategy.➟ Provided people and change leadership to fuel transition from Wrigley to Mars Wrigley Confectioneryacross 5… Show more As Wrigley’s European CMI Director, I defined the new Global Confectionery businesses and managedregional and 4 local market research teams across Europe.➟ Shaped the definition of the new Global Confectionery business, including landing with Global LT.➟ Directed high-performing regional and local teams to empower local growth agenda and the regionalstrategy.➟ Provided people and change leadership to fuel transition from Wrigley to Mars Wrigley Confectioneryacross 5 countries. Show less
    View
  • Mars Chocolate
    Uk Regional Cmi Director
    Mars Chocolate Jun 2015 - Aug 2016
    Slough, United Kingdom
    During my time as UK Regional CMI Director for Mars Chocolate, I created and drove a One DemandCMI vision.➟ Provided strategic direction to Mars Chocolate through a senior decision-making forum.➟ Spearheaded the Shopper agenda as part of the Global Chocolate CMI Leadership team as theβ€˜Global Shopper PoC’ by defining best practices across the region.
    View
  • Mars Chocolate
    Global Senior Strategy Manager
    Mars Chocolate Jan 2012 - Jun 2015
    In this Global Senior Strategy Manager role, I created senior management strategy cascade decks andkey business planning processes for launching the new global strategy.➟ Enabled double-digit percentage growth by creating a Russian market strategy focused on localstrengths while staying aligned with the global directive.➟ Optimized regional gifting strategy in a changing external landscape through senior peer-assistedworkshops, written reports, and regular check-ins on… Show more In this Global Senior Strategy Manager role, I created senior management strategy cascade decks andkey business planning processes for launching the new global strategy.➟ Enabled double-digit percentage growth by creating a Russian market strategy focused on localstrengths while staying aligned with the global directive.➟ Optimized regional gifting strategy in a changing external landscape through senior peer-assistedworkshops, written reports, and regular check-ins on follow-through.➟ Identified 4 key strategic pillars driving success for the first global seasonal and gifting strategy. Show less
    View
  • Mars Chocolate
    European Market Intelligence Director
    Mars Chocolate May 2009 - Dec 2011
    Slough, United Kingdom
    View
  • Mars Chocolate
    European Portfolio And Block Planner
    Mars Chocolate Feb 2008 - May 2009
    View
  • Unilever
    Consumer And Market Insight Manager
    Unilever Jan 2003 - Dec 2007
    Kingston Upon Thames, United Kingdom
    I initially came on board with Unilever as Retail Analytical Executive before being promoted toConsumer and Market Insight Manager. As CMI Manager, I provided consumer insights to influenceand build category strategy for the Skin Cleansing and Care and Household Cleaning category.➟ Recognized with the quarterly marketing award for β€œOutstanding Contribution” to newly implementedBrand Planning process.
    View
  • Iri Infoscan
    Account Executive, Client Service
    Iri Infoscan Apr 2000 - Jan 2003
    Bracknell, Uk
    Responsible for the day to day management and long term planning of 4 accounts, specifically the provision and analysis of FMCG sales data

Dawn Cummins 🌞 Skills

Business Strategy Strategic Vision Business Analysis Global Strategy Consumer Insight Pragmatic Consumer Insight Generation Competitive Intelligence Competitive Analysis Competitive Insight Line Management Marketing Strategy Strategic Thinking Strategic Communications Strategic Planning Business Planning Strategic Data Analysis Process Design Vision Development Customer Segmentation Strategy Marketing Research Consumer Behaviour Team Building Insight Generation Business Intelligence Strategic Consulting Fmcg Risk Management Analysis Customer Insight Brand Management Strategy

Dawn Cummins 🌞 Education Details

Frequently Asked Questions about Dawn Cummins 🌞

What company does Dawn Cummins 🌞 work for?

Dawn Cummins 🌞 works for Alliance Pharmaceuticals Limited

What is Dawn Cummins 🌞's role at the current company?

Dawn Cummins 🌞's current role is Global Business Intelligence.

What is Dawn Cummins 🌞's email address?

Dawn Cummins 🌞's email address is da****@****ley.com

What schools did Dawn Cummins 🌞 attend?

Dawn Cummins 🌞 attended The University Of Sheffield, The Market Research Society.

What skills is Dawn Cummins 🌞 known for?

Dawn Cummins 🌞 has skills like Business Strategy, Strategic Vision, Business Analysis, Global Strategy, Consumer Insight, Pragmatic, Consumer Insight Generation, Competitive Intelligence, Competitive Analysis, Competitive Insight, Line Management, Marketing Strategy.

Who are Dawn Cummins 🌞's colleagues?

Dawn Cummins 🌞's colleagues are Armando Dilillo, Simon Dutton, Mert Vardar, Joanne Rumming, Mohammed Hidaya, Arpitaa Injamuri, Younis Bashir.

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