Dawn Darnell, Mba (She/Her) Email & Phone Number

Portland, Or, Us

Dynamic Senior Yield Manager with a proven track record of driving optimization initiatives and ensuring peak performance of ad products. Skilled in proactively identifying opportunities for improvement and resolving revenue-related issues through meticulous data monitoring and analysis.* Contributed to multiple senior-level projects, including spearheading the development of an automated publisher reporting process to streamline data analysis and enhance efficiency.* Led the implementation of an Issue Tracker in Jira, serving as a centralized platform for team reference and collaboration, resulting in improved project management and communication.* Conducted proactive site visits and analyzed in depth publisher data to identify optimization opportunities and ensure optimal performance of ad products.* Monitored high-level data daily to detect and address demand or revenue issues promptly.* Collaborated with Support and Revenue Operations teams to troubleshoot and resolve ad unit or demand-related issues.* Escalated complex product or data issues through appropriate channels for swift resolution.* Managed a direct report as a Senior Yield Manager, providing guidance and support in daily responsibilities and professional development.* Facilitated training sessions for new hires to ensure proficiency in job responsibilities.

Remote

Hillsboro, Oregon

In addition to Senior Ad Operations Specialist duties, led cross-functional projects impacting the entire Ad Ops organization. These initiatives focused on process improvements and workflow optimizations, showcasing proactive efforts to enhance organizational efficiency.* Facilitated and managed the NAR Ad Operations Quality Control Program in all locations, saving over $1MM in potentially lost revenue each quarter, * Served as Ad Operations liaison for internal partner teams (Product, Legal, Acct. Management, Strategy, etc.) to effectively communicate across teams via email or documentation distribution.* Provided backup and support for Ad Operations Management. * Acted as a mentor for newer team members.

Hillsboro, Oregon, United States

Worked with Account Management and Sales to execute ad campaigns (post sale) with a focus on ad trafficking for top 200 advertisers. * Reviewed insertion order contractual terms and conditions for legal compliance. * Trafficked display, native & video creative in our owned & operated platform as well as our DSP. Also managed paid search campaigns and optimizations.* Monitored delivery, creative troubleshooting and optimized campaigns. * Tested all new ad formats and sites.

Glendale, Ca

(11/2004–09/2005) and (08/2006–04/2008) * Acted as the main point of contact to clients via phone, email, and on occasion, in person.* Worked with the internal production department to design and produce print and digital media and trained roughly 320 location Directors of a major client to utilize a mass recruitment media ordering system built by TMP. * Managed high volume ad placement to media and multiple projects simultaneously and collaborated with Media Coordinators in research and online media buyers in online ad placement. * Partnered with external media to complete ad placement and accurate billing.

Bachelor Of Arts - Ba, Theater Arts

Master Of Business Administration - Mba, Business/Marketing