Dawn Hall Email and Phone Number

The commercial and operational lead in Harrods 100-strong in-house Creative Content department which delivers content strategy and production as the creative marketing arm of Harrods Brand Experience Division. I manage the commercial and operational processes for the department to ensure efficient delivery of multi-platform content campaigns and creative solutions for Harrods and our brands across all media platforms including magazines, in store screens, and digital channels.Skills and responsibilities - Responsible for annual business planning for the Creative Content division, with income budgets of +£15m. Driving the delivery of Harrods media and marketing campaigns through multi-channel content executions. Operational support to editorial and creative teams, to ensure efficient content delivery. Resourcing planning for the division - from management of external suppliers to implementing effective team structure, and facilitating individual personnel development.

A commercial and operational lead in Harrods successful in-house Creative Content division. As a deputy to the Creative Operations Director, and working in tandem with Harrods Partnership team, I work to develop and implement commercial content and media strategies for Harrods brands across all platforms including magazines, in store, and digital channels - app, social, podcast, and online. As specific business lead for the publishing division, podcast and app, I oversee the running of these creative and media teams to ensure efficient content production processes and management of P&L for the platforms. Skills and responsibilities - Responsible for annual business planning for the Creative Content division, with income budgets of +£15m. Driving the delivery of Harrods media and marketing campaigns through multi-channel content executions. Operational support to editorial and creative teams, to ensure efficient content delivery. Resourcing planning for the division - from management of external suppliers to implementing effective team structure, and facilitating individual personnel development.

Reporting to the CEO and board of this top 10 content marketing agency. Company-wide responsibility for optimising the delivery of high client service levels, as well as management of a portfolio of direct marketing, publishing and digital projects for clients across a range of sectors. Achieved significant business expansion and revenue growth, plus involvement in successful new business pitches. Skills and responsibilities: Developing internal and external client service processes and initiatives; creation and implementation of client business models, contract negotiation; internal P&L reporting; creative direction and content development; line manager to account managers, advertising managers and editors, overseeing creative, digital and commercial teams.

Publisher of two consumer magazines within the women’s lifestyle division. Skills and responsibilities: directing and implementing strategic and creative relaunches, re-positioning within competitive sectors (achieving sales uplifts of 48% year-on-year); full P&L responsibility; supporting advertising sales - attending pitches and negotiation with top tier clients; board-level management accounts reporting; development and implementation of digital strategies.

Heading-up account management of a portfolio of customer magazines and branded content solutions for clients. During my tenure, healthy magazine, for Holland & Barrett customers, became the UK’s best-selling health title, with an audited circulation of 300,331 up 34% YoY. Skills and responsibilities: Commercial management of multiple business models and P&L; client liaison, creative development; marketing; management of account and creative teams; ensuring achievement of brand objectives and KPI’s.

Associate Publisher of The Sunday Times Travel Magazine on behalf of News International. Skills and responsibilities: Assisting in the pitch process to win and launch this brand new title into the travel magazine sector; day-to-day client liaison with News International; management and implementation of media / marketing budget; event management of the Sunday Times Travel Awards.

Publishing support and marketing responsibility for a portfolio of consumer and contract magazines including Viz, Bizarre and Waitrose Food Illustrated.Skills and responsibilities: Commercial reporting and analysis, subscription and newsstand marketing strategy, DM campaigns including creative copywriting, independent project management of events and brand extensions.