Marketing Project Manager at Aetna. Identify key deliverables and resource requirements. Ensure projects run smoothly, on time and with minimum complications. • Serves as liaison between departments in the collection of project deliverables.• Create and manage detailed schedules throughout the duration of projects.• Identify potential roadblocks related to resources and timelines.• Ensures marketing projects are delivered as scheduled to the best possible quality standards.

Skilled in customer relationship management (CRM) and customer acquisition for Transamerica’s largest affinity partners by identifying, developing and executing marketing strategies based on knowledge of company objectives and market trends. • Achieved 11% ROI by developing and implementing targeted lead generation programs, including direct mail, email and telemarketing campaigns. • Developed 75 marketing strategies and campaigns each quarter. • Drove customer relationship… Show more Skilled in customer relationship management (CRM) and customer acquisition for Transamerica’s largest affinity partners by identifying, developing and executing marketing strategies based on knowledge of company objectives and market trends. • Achieved 11% ROI by developing and implementing targeted lead generation programs, including direct mail, email and telemarketing campaigns. • Developed 75 marketing strategies and campaigns each quarter. • Drove customer relationship management (CRM) and customer acquisition campaigns generating over $300M in sales. • Increased sales by 50% over a two-year period with the launched of a new inbound lead generation channel. • Conducted analysis to address high cancellation rates which led to the creation of new fulfillment and resell kits increasing paid rates by 8%. • Successfully led key projects which resulted in additional 600,000+ marketable customers. Show less

Developed, directed and monitored the implementation of marketing plans that successfully maximized sales to business partner files.• Planned yearly calendars with the implementation of 100 to 150 marketing campaigns. • Managed budgets in excess of $20M.• Developed key relationships with vendors, including printers and shipping agents, ensuring proper advertising execution. • Implemented and evolved high-impact strategies to target new business opportunities and new markets.