Dawn Lafferty Email and Phone Number
orlando, florida, united states
Dawn Lafferty's Location
Orlando, Florida, United States, United States
Dawn Lafferty's Contact Details
Dawn Lafferty work email
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Dawn Lafferty personal email
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Dawn Lafferty phone numbers
About Dawn Lafferty
Dawn Lafferty is a Senior Sales Manager/ Realtor at DoubleTree by Hilton at the Entrance to Universal Orlando. She possess expertise in hotels, hospitality industry, sales, marketing, food and beverage and 45 more skills. Colleagues describe her as "Dawn is a hospitality professional who is calm under fire and never seems to get ruffled in any client situation. Her follow up is always thorough to ensure that a client's needs are covered. Dawn will do what it takes to get the job done well." and "A true professional, Dawn Lafferty has a number of qualities essential to success: Excellent communication skills, the character and ability to develop trusting relationships and the discipline to remain focused on her goals. These qualities are combined with solid judgment, gleaned from years of experience, successfully working in multiple markets. An ideal candidate for a sales or management position, Dawn would be an excellent addition to any organization."
Dawn Lafferty's Current Company Details
Doubletree By Hilton At The Entrance To Universal Orlando
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Senior Sales Manager/ Realtor
orlando, florida, united states
- Website:
- doubletreeorlando.com
- Employees:
- 35
Dawn Lafferty Work Experience Details
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Senior Sales Manager/RealtorDoubletree By Hilton At The Entrance To Universal Orlando Dec 2021 - PresentOrlando, Florida, United States
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RealtorYour Home Sold Guaranteed Realty 2020 - PresentCelebration, Florida, United StatesWe will sell your home or we will buy it!
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Sales ManagerDoubletree By Hilton At The Entrance To Universal Orlando Aug 2018 - Jun 2020Orlando, Florida AreaThis Hotel just completed a 25 million dollar renovation that includes all guestrooms, public areas, meeting space. We added two new outlets-Starbucks and Pizza Burgers and more. 742 oversized guestrooms, within walking distance to Universal Orlando. Our property is one of the largest and most spectacular convention and event venues featuring 62,000 square feet of newly renovated spaces, including a 20,000 sq. ft. Universal Center, multi-purpose conference and exhibit space, the Elegant Seminole Ballroom, versatile pre-function space and 32 breakout rooms. All meeting space is located on one level and wired with the latest technology.
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Senior Sales Manager/RealtorDoubletree By Hilton At The Entrance To Universal Orlando Jun 2018 - Jun 2020Orlando, Florida, United States
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Sales ManagerHilton Dec 2015 - Aug 2018Altamonte Springs, FloridaSales Manager handling Association and Corporate Group and Business Travel. This 311 room Hilton Orlando/Altamonte Springs boasts over 19,000 sq. feet of flexible meeting and function space and offers considerable value. Its ideally located equidistant from both Orlando International and Orlando Sanford International Airport at exit 92 on Interstate 4 at the intersection of Rout 436. We are convenient to shopping and dining and provide complimentary transportation within a 4 mile radius. Free parking, no resort fee, and complimentary wireless in our guestrooms and meeting space are a few of the included amenities for our groups. Contact me today for a quote on your next program. -
Tournament SalesIntegrity Golf Company Aug 2015 - Dec 2015Winter Garden, FloridaRepresenting a unique portfolio of 23 Central Florida golf courses and growing strong. Booking Tournaments, Golf events and Stay and play packages. We are one stop shop and can assist you with all of your Tournament and event needs.
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Senior Sales ManagerMission Inn Resort & Club Apr 2012 - Jun 2015Howey In The Hills, FloridaResponsible for contracting, soliciting, managing association, corporate, sports, education, government and social accounts in the Florida and Mid-Atlantic & Southeast geographic regions. • Achieved 216% of Quota for 2012 and 111% in 2013, 141% in 2014• Quarterly travel within the geographic region for sales calls and client entertainment.• Increased involvement with local travel industry associations, TSAE, FSAE and Central Florida Sports Commission resulting in additional business opportunities.• Assisted Director of Sales in the training and mentoring of two Sales colleagues and one Sales Coordinator.• Developed personalized Stay and Play Packages for groups of 12 or more -
Director Of Sales And Marketing/Golf Sales ManagerChampionsgate Golf Club Dec 2006 - Feb 2012Championsgate, FloridaDirector of Sales and Marketing/Golf Sales ManagerResponsible for direct solicitation and contracting of golf tournaments, outings and food and beverage events and exceeding an annual tournament budget of $1.5 Million.•Increased 2010 tournament rounds by 5% over 2009.•Increased 2008 tournament revenue by 17% over 2007 and grew average rate by $7.48 per round.•Partnered with Omni Sales Team, from site to signing, which produces 40-43% of our overall annual tournament revenue, with an emphasis on Wholesalers, Leisure, Destination Management Companies, Midwest, Southeast, DC, and local Florida markets. •Fostered relationships with local hotels, destination management companies, wholesalers, associations and competitors to promote group outings, tournament business and referrals.•Implemented Client Appreciation Event in December 2009 to promote new sales and foster retention of existing clients. Generated $220,000 in new business for 2010.•Development and implementation of sales and marketing strategies and promotional planning, responsible for annual Sales and Marketing budget of $350,000.
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PresidentEwga-Orlando Chapter 2010 - 2012
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Director Of SalesEagle Creek Golf Club Nov 2005 - Dec 2006Orlando, FloridaResponsible for direct solicitation and contracting of golf tournaments, outings and food and beverage exceeding an annual tournament budget of 6775 rounds, $451,894 revenue.•Achieved 99% of annual YTD in Nov 2006, with fiscal year ending April 30, 2007. •38% increase of 2006 tournament revenue over 2005 (January-October)•Negotiated annual wholesale contracts with third parties to foster wholesale market growth.•Developed individual and group database and e-mail blasts to create a presence in the local market.•Strategic planning and marketing, responsible for annual media budget of $121,626.•Developed in-state marketing campaign to pursue the local Florida market.
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Director Of Midwest Association SalesGaylord Palms Jun 2003 - Jun 2005Kissimmee, FlResponsible for contracting, soliciting, managing association accounts in the Midwest. •Created account acquisition plan to develop a new market targeting major medical associations and key third parties (Experient, SmithBucklin), resulting in building a significant base for the future, exceeding future pace production goals.•Exceeded Sales goals in 2003 by 11%. (annual goals were 38,000 room nights, $7.2M room revenue)•Bi-monthly sales trips to the Midwest region for personal sales calls and client events -
Director Of Sales And MarketingHighlands Inn-Park Hyatt Carmel Jun 2002 - Jun 2003Carmel, CaPromoted from Associate Director to lead motivate and train a sales team of two managers and one administrative assistant. Co-directed two catering managers, catering coordinator, catering administrative assistant. Responsible for the development of the annual marketing plan and group forecasting. Managed $2.2M budget and overall rooms budget $10.3M. Implemented Hyatt booking policies and procedures, booking guidelines, revenue and solicitation goals, and monthly sales training.•Increased Star Report Revpar index from 100.7 (June 2002) to 116.9 (December 2002).•Increased Sales Scores on Martiz Survey form 4.60 to 4.75 In “Overall Satisfaction with Sales Phase and 4.61 to 4.75 in “Sales Phase Responsiveness.” •Oversaw conversion of 94 of the 142 rooms to Hyatt Vacation Club. Implemented new procedures for Sales to continue to sell vacation club inventory and maintain the tracking of group sales bookings resulting in significant additional non-budgeted room revenue for both Hyatt Hotels and Hyatt Vacation Club. •Served as direct contact for media and the qualification of travel writers and press resulting in several articles for Conde Naste, Travel and Leisure and Wine Spectator Magazines.•Developed and implemented a highly successful Marketing Campaign (annual budget $238,000) following the completion of eight million-dollar guestroom renovation and $750,000 fine-dining restaurant renovation.•Developed a Masters of Food and Wine website to increase and automate ticket sales. This resulted in a 10 % increase in sales. •Partnered with General Manager in the development of the brochure, program, and additional marketing for the Seventeenth Annual Masters of Food and Wine
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Associate Director Of SalesHyatt Regency Orlando International Airport Jun 1999 - Jun 2002Orlando, Florida AreaPromoted from Sales Manger to Co-direct and manage team of 5 sales managers, 2 assistants and MIS Coordinator. Assisted with sales team training, procedures, forecasting, and strategy. Directly responsible for training and mentoring of two meeting connection managers, contracting, soliciting and managing group business for all markets within the geographic territories of Florida and Washington DC. •Significantly developed FL Association market and grew government business to fill need periods.•Exceeded sales goals by 5% in 2000.•Quarterly travel within geographic region for personal calls and client events.•Increased involvement with local travel industry associations, i.e. MPI, Florida Citrus Bowl Sports and Orlando Convention and Visitors Bureau resulting in additional business opportunities.•Served as the Book Direct contact for Hyatt National Sales Force for all major national accounts. -
Sales ManagerHyatt Regency Dallas Jun 1997 - Jun 2000Dallas, Tx(A 1,123 room four- diamond convention hotel located four blocks from the Dallas Convention Center)Responsible for contracting, soliciting and managing group business in association, government, and sports markets. Developed government and sports markets to assist in 1998 pace challenge.•Exceeded sales quota by 23% in 1998, 53% in 1999 and 25% in 2000.•Received Hyatt’s Outstanding Sales Achievement Award for 1998, 1999, and 2000•Pre-sold $82M hotel expansion of 183 guestrooms, 30,000 sq. ft. ballroom and 40,000 sq. ft. exhibit hall. •Quarterly travel within geographic region for personal calls and client events.•Recipient of “The Supplier of the Year “1999 and the “Presidents Award” for 1999, Society of Government Meeting Professionals-Dallas Chapter•Manager of the Quarter -Hyatt Regency Dallas-first and fourth quarters for 1999
Dawn Lafferty Skills
Hotels
Hospitality Industry
Sales
Marketing
Food And Beverage
Event Management
Sales Management
Hospitality Management
Budgets
Event Planning
Leadership
Trade Shows
New Business Development
Management
Sales Operations
Hotel Management
Catering
Revenue Analysis
Market Planning
Meeting Planning
Customer Service
Corporate Events
Forecasting
Training
Strategic Planning
Customer Satisfaction
Promotions
Business Planning
Restaurants
Public Relations
Banquets
Contract Negotiation
Sales Presentations
Sales Process
Email Marketing
Marketing Strategy
Social Media Marketing
Strategy
Pre Opening
Team Building
Budget Management
Direct Sales
Crm
Marketing Communications
Competitive Analysis
Leisure
Account Management
Convention Services
Social Networking
Inventory Management
Dawn Lafferty Education Details
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Business Management -
Diman Regional Vocational Technical High SchoolBasic Electronics
Frequently Asked Questions about Dawn Lafferty
What company does Dawn Lafferty work for?
Dawn Lafferty works for Doubletree By Hilton At The Entrance To Universal Orlando
What is Dawn Lafferty's role at the current company?
Dawn Lafferty's current role is Senior Sales Manager/ Realtor.
What is Dawn Lafferty's email address?
Dawn Lafferty's email address is dl****@****els.com
What is Dawn Lafferty's direct phone number?
Dawn Lafferty's direct phone number is +140728*****
What schools did Dawn Lafferty attend?
Dawn Lafferty attended Dean College, Diman Regional Vocational Technical High School.
What are some of Dawn Lafferty's interests?
Dawn Lafferty has interest in Golf, Cooking And Wine Tasting.
What skills is Dawn Lafferty known for?
Dawn Lafferty has skills like Hotels, Hospitality Industry, Sales, Marketing, Food And Beverage, Event Management, Sales Management, Hospitality Management, Budgets, Event Planning, Leadership, Trade Shows.
Who are Dawn Lafferty's colleagues?
Dawn Lafferty's colleagues are Dalton G. Morgan, Shaun Peterson, Joseph Teano, Brian Washington, Sean Morris, Michael Bibliowicz, Valeria Avila.
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