Dawn Lai Email & Phone Number

Vancouver, Bc, Ca

Montreal, Quebec, Ca

Vancouver, British Columbia, Ca

As Manager, Products & Services on the Content team I am responsible for leading a team of high performing marketing professionals.The portfolio includes supporting the strategy of delivering a best-in-class Optik and Pik TV experience: • Managing merchandising campaigns and pricing to drive deeper content engagement to reduce churn and improve value for money perceptions• Developing a centre of excellence for reporting that includes user segmentation, real-time reporting and standardized reporting for executives • Developing and managing content upsell programs leveraging tactics such as Barker channel, Showcase app, ad avails, direct marketing • Relationship management with external content partners. Taking a data driven approach to onboard partners into our promotional programs • Budgeting and forecasting for the Video on Demand and Pay Per View portfolios

Vancouver, British Columbia, Ca

As Senior Product Manager, I was responsible for leading a team of 3 marketing professionals who launched new customer facing products to market: • Developed and executed Go-to-market launch plans for several new apps such as Optik on the go, Optik Smart Remote, Netflix and the Karaoke app. • Implemented ad avail functionality on 12 US networks, enabling more promotional opportunities at an estimated market value of $12M per year• Obtained executive alignment on complex product launches by guiding the project through several executive governance forums• Identified and established key metrics to evaluate and monitor app/feature adoption during and post launch

Surrey, British Columbia, Ca

As the Marketing Manager, I led a team of 2 marketing professionals who developed and executed a rebrand that included new brand standards, website, photography, product catalogue, and tradeshow materials. I also oversaw the marketing budget to ensure alignment with targets and corporate objectives.

Vancouver, British Columbia, Ca

As Product Manager, I was responsible for leading cross functional teams in the delivery of the Go-to-market launch plan for Satellite TV. Responsibilities included managing the project plan, defining business requirements, building an ordering system in Desktop One. As well, I led the redesign of the TELUS TV website and integration of the customer online ordering tool that enabled customer self-serve and reduction of calls into the call centre.

Delta, Bc, Ca

As the Marketing Manager, I led a team of 3 marketing professionals responsible for the P&L of five product lines which included 3000+ product SKUs. Responsibilities included price modeling, competitive analysis and developing new packaging. Additionally, I implemented a vendor evaluation process to identify cost efficiencies and risk monitoring.

Mt. Prospect, Il, Us

As the Country Brand Manager, I was responsible for the P&L for Bosch Professional and DIY power tools in Australia, New Zealand and Japan. Responsibilities included: demand generation, budgeting, forecasting, new product launches, generating B2B and B2C marketing plans, competitive and market analysis.

As the Marketing Intelligence Executive, I was responsible for launching the online competitive intelligence platform for our internal sales department and dealers.

Norwalk, Connecticut, Us

As the Business Analyst, I conducted audits and developed pricing models to assist in sales proposals and tenders.

Norwalk, Connecticut, Us

As Marketing Coordinator, I was responsible for sponsorship marketing and coordination. I managed the World Petroleum Congress, Comdex, Molson Indy and Docuworld.