Qualitative Research Consultant
CurrentIndependent Qualitative specialist, working closely with agencies to deliver thoughtful qualitative insight. Both ad-hoc support and full project management.I work across business to consumer sectors, but my specialisms are retail, FMCG and healthcare. I love delivering concept testing and NPD, packaging, shopper insights, range reviews and expansions, communications, U&A, branding and customer satisfaction studies.I run focus groups (extended, workshops, in-store, client immersions), depth interviews, accompanied shops (intercepts, retail visits) and observation techniques. In the last 3-4 years, I've designed, set up and managed successful online communities (both short-term and long-term, across healthcare, FMCG, food and drink sectors).