Dawn Lewis Email and Phone Number
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Recipient of five awards for Marketing Excellence with over two decades of experience in marketing and communications. I'm a passionate professional and have extensive experience directing and executing communications for numerous digital and print products, conferences and seminars, and software solutions. I also have over a decade of management experience leading fast-paced, high-output teams in the areas of marketing, production, graphic design, meeting planning, and customer relations.I have a demonstrated record of generating consistent results through strong leadership, effective communication, analytical thinking, creative content writing, targeted messaging, brand awareness, project management, product development, strategic positioning, cross-team collaboration, effective sales enablement, and innovative solutions to drive customer acquisition. Supervisors have told me:-Happy 5th Anniversary, Dawn! I celebrate this anniversary for several reasons. First, that we were smart enough to hire you! Second, and more important, you're a data person! You're so good at what you do - not just with the data, but with writing, keeping things on task, and being an integral part of our team! Thank you for all you've done to make us a better place in so many different ways. I celebrate you and I thank you very, very much!-Dawn consistently delivers work that is not only precise, but also comprehensive, going above and beyond expectations in everything she does. She demonstrates an exceptional talent for understanding our target audience, creating impactful content, and effectively managing our company analytics.-Dawn's ability to write compelling copy and her keen editing skills makes her an invaluable asset to the company. She is very effective on identifying potential issues and problem solving. She is thoughtful in her approach and provides innovative solutions for our marketing projects.-Dawn consistently delivers work that is not only precise, but also comprehensive, going above and beyond expectations in everything she does. She is the most organized person I know. Her work is always on-time and error free, which is a blessing for the team as well as the company.Multi-Channel MarketingStrategic PlanningTactical ExecutionCommunicationsBrand ManagementProcess SolutionsProduct DevelopmentProject ManagementLead GenerationDemand GenerationSales EnablementNegotiationsBudgeting & Cost ControlAnalyticsDatabase ManagementCustomer AcquisitionCustomer RetentionCustomer EngagementLeadershipTeam Building
The Trust
View- Website:
- trustinsurance.com
- Employees:
- 44
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Director Of Marketing Strategy And Business AnalyticsThe TrustGaithersburg, Md, Us
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Director Of Marketing Strategy & Business AnalyticsThe Trust Jan 2021 - PresentRockville, Maryland, UsDirect the marketing strategy and execution of plans for a leading national provider of professional liability insurance and risk management programs. Also built, led and managed the business analytics program to drive new business acquisition and customer retention. Key contributions include:Analytics: Developed the company’s first-ever analytics program. Created real-time and historical reporting for new business and renewals for 5 different lines of business. Designed a new monthly and quarterly dashboard and produced at-a-glance and granular data points to best illustrate trends. Lead Generation: Revamped the Quick Quote Program to drive prospects to secure new or switch their existing coverage. Enhancements resulted in a 1,304% increase in leads, and a 1,124% increase in annual premium since 2020 relaunch. Brand Development: Performed SWOT analysis to gauge market share and assess policy benefits. Created informative marketing collateral that highlights our strengths and program benefits in a side-by-side comparison with our major competitor. Process Solutions: Researched and implemented a list database management solution to allow for better data management and targeted marketing. Gathered requirements, demonstrated product options, organized implementation, and executed roll-out of an all-in-one solution.Product Launches: Planned, created and executed the marketing efforts for a first-ever nationwide conference in 2019 that has consistently grown and generated 225-275 attendees every year.Communications: Created informative collateral for 13 insurance products. Produced CEO scripts and presentations, digital and print marketing copy, client communications, and advertisements.
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Senior Marketing StrategistThe Trust Apr 2018 - Dec 2020Rockville, Maryland, Us
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Marketing & Communications DirectorRebel Creative Marketing Group Oct 2016 - Apr 2018Gaithersburg, Md, UsLaunched a small business that helps B2B and B2C start-ups and established companies increase revenue and grow their customer base by blending creative digital marketing and traditional marketing concepts. Collaboratively work with key stakeholders to develop comprehensive marketing plans, set well-defined goals and objectives, create effective promotional materials, execute cost-effective campaigns, accurately summarize results, and produce actionable business intelligence analytics. -
Director Of MarketingOil Price Information Service (Opis) May 2012 - Jul 2016Gaithersburg, Maryland, UsLed the outbound and inbound marketing programs for a global information provider of fuel prices, news and analysis. Reported directly to the CEO and was an integral part of the Senior Management Team that established company-wide goals, policies, initiatives, and procedures. Significantly contributed to double-digit revenue growth every year.Planned, executed and supervised digital and print marketing efforts across a portfolio of 60+ services, 18 on-site events, 4 newsletters, 3 directories, webinars, eLearning courses, tradeshows, special reports, white papers, and a product line of software solutions. Built, developed and coached a team of 14 in the areas of marketing, production, graphic design, meeting planning, and customer relations. Key contributions include:Website Management: Directed a collaborative internal and external team of marketing, IT, design, sales, and editorial in overhauling company website that resulted in a year-over-year increase of 26% total visits; 76% unique visitors; 32% page views; and 21% session duration. Outcome reached by strengthening search engine optimization (SEO), revamping navigation structure, creating multiple entry points for product landing pages, incorporating search functionality, and enhancing the user experience.Database Management: Created a custom list and campaign management software program to substantially increase qualified leads, conference attendance, and product purchases by leveraging market research through improved data integrity, list segmentation, campaign building, A/B testing, detailed tracking, and CRM integration. Worked closely with key stakeholders to define business requirements, develop functionality structure, drive UAT, and execute implementation.Negotiations: Realized an annual savings of over $150,000 with a new email service provider (Real Magnet) for a more reliable marketing automation platform while ensuring email best practices, CAN-SPAM and CASL compliance. -
Sr. Marketing ManagerOil Price Information Service (Opis) Feb 2003 - May 2012Gaithersburg, Maryland, UsResponsible for marketing a portfolio of print and electronic subscription products including newsletters, web-based services, and multiple special reports. Also planned and executed multi-channel marketing for multiple on-site educational events and trade shows. Established relationships and coordinated personalized affinity mailing efforts with over 45 state associations.Key contributions include:Lead/Demand Generation: Achieved $385,000 in new renewable product lifetime value (LTV) and event revenue by initiating an email append process that garnered 19,000 valid email addresses. Generated $466,653 in attendee revenue for an annual event while spending only $2,048 in promotional materials. Process Solutions: Attained an annual savings of $157,000 in print, mail and postage costs by developing and leading the implementation of an innovative strategy to streamline the delivery process of two print newsletters by creating a user-friendly electronic automated distribution system while maintaining a 90%+ subsequent renewal.Analytics: Developed real-time business intelligence tools to accurately track campaign-driven demand marketing and organic web lead generation activities to hit annual goal of 11,500 qualified leads. New KPI reporting produced actionable analytics and an accurate measure of ROI across all marketing channels.
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Marketing ManagerHart Energy Jan 2001 - Feb 2003Houston, Tx, UsManaged the marketing for 10 subscription-based newsletters, 6 conferences, numerous special reports, and consulting services. Established annual newsletter budgets, negotiated print and mail pricing structure with vendors, redesigned renewal forms, implemented 5-effort renewal series, maintained BRM account, reconciled postage escrow account, coordinated conference notebook printing and shipping, and secured mutually beneficial swap arrangements. -
Marketing & Promotions CoordinatorUcg Mar 1999 - Jan 2001UsCarried out vendor negotiations, list rentals, press checks, blue line proofing, and final costing for both print mail and email promos for 15 publications. Collaborated with publishers and marketing managers to plan promotional timelines. Coordinated all jobs to drop on-time and under budget. -
Meeting PlannerUcg Apr 1997 - Mar 1999UsAccountable for site selections, RFP requests, ordering food and beverage, securing audio visual needs, negotiating attrition, hotel commission collection, hotel bill disputes, pre and post-conference coordination, attendee registration, speaker coordination, creating profit and loss reports, and on-site logistics.
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Accounts Payable SpecialistUcg Apr 1995 - Apr 1997UsResponsible for coding and entering all invoices, maintaining 1,000+ vendor database, new vendor set ups, weekly check run, batch reconciliation, monthly sales tax reports, maintaining fixed asset schedule, organizing prospective M&A opportunities with CFO, assisting in monthly closing.
Dawn Lewis Skills
Dawn Lewis Education Details
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Montgomery CollegeBusiness Administration & Management
Frequently Asked Questions about Dawn Lewis
What company does Dawn Lewis work for?
Dawn Lewis works for The Trust
What is Dawn Lewis's role at the current company?
Dawn Lewis's current role is Director of Marketing Strategy and Business Analytics.
What is Dawn Lewis's email address?
Dawn Lewis's email address is dl****@****nce.com
What is Dawn Lewis's direct phone number?
Dawn Lewis's direct phone number is (512) 637*****
What schools did Dawn Lewis attend?
Dawn Lewis attended Montgomery College.
What skills is Dawn Lewis known for?
Dawn Lewis has skills like Online Advertising, Email Marketing, B2b, Publishing, Marketing Strategy, Marketing Communications, Copywriting, Strategic Partnerships, Digital Marketing, Direct Marketing, Online Marketing, Lead Generation.
Who are Dawn Lewis's colleagues?
Dawn Lewis's colleagues are Judy Grados, Deborah Ropelewski, Cpcu, Au, Arm, Are, Cpiw, Brian Rosario, Stephen Young, Julie Jacobs, Sara Smucker Barnwell, Andrea Chisolm, Ph.d..
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