Dawn Maclellan Email & Phone Number

Boca Raton, Fl, Us

Savannah, Georgia, United States

Boca Raton, Florida

-Developed and opened 11,000 Sq Ft. free standing Spa & Salon inclusive of 7 treatment rooms, 6 styling stations, 6 pedicure and manicure stations, A private salon suite and Salt Therapy Oasis-Create and Implement all spa & salon program and marketing-Lead a team of over 25 Industry Professionals-Purchase for Both Retail and Professional Services in all areas of the Spa & Salon-Maintain and exceed operational budget expectations-Set goals for both retail sales and professional treatments.-Develop marketing programs via menu of services, event planning, marketing materials.-Train Licensed Massage Therapists, Estheticians, Nail Team, Hair Team and customer service on technical protocols and procedures.-Develop and implement standard operating guidelines and procedures.-Create retail and service goals and incentives.-Provide solutions to members concerns and needs.-Administer payroll for employees including Licensed Massage Therapists, Estheticians, and salon team - Lead the customer service front line team.-Lead a team of 40 personal trainers and instructors-Manage a team of aquatics attendants -Oversee and insure implementation of children’s aqua and sports programs

Palm Beach Gardens, Florida

Full service salons and spas Palm Beach Gardens (Private Communities)-Developed and opened brand new Spa & Salon inclusive of 42 Stations and Locker room amenities (between 2 locations)-Created and Implemented all spa & salon program and marketing-Managed a team of 52 Industry Professionals-Prepared operational budgets.-Set goals for both retail sales and professional treatments.-Developed marketing programs via menu of services, event planning, marketing materials.-Trained Licensed Massage Therapists, Estheticians and customer service on technical protocols and procedures.-Developed standard operating guidelines and procedures.-Created retail and service goals and incentives.-Provided solutions to members concerns and needs.-Administered payroll for all-Supervised the customer service front line team.

-Assisted account managers in opening new accounts and increasing business.-Conducted Sales Seminars for Account Managers, as well as, Partners-Managed a team of 12 Territory Managers.-Experienced in Customer Relations with prestigious Four and Five Star Resort Spas-Provided leadership in the development of a sales and technical training team who provide product as well as business support to Resort Spas, Medical Spas and Day Spas.-Set and Monitored Sales Goals.-Prepared and implemented training materials and protocols.-Developed marketing programs and event planning-Created Spa Menu of Services.-Assisted Spa Directors and owners in the growth of the business through monitoring the team's performance and creating programs to reach goals.-Prepared merchandising programs to increase retail sales.-Developed sales training programs to assist the sales team to increase sales techniques and improve time management.-Educated spa partners on retail sales, guest satisfaction programs, and spa management.

-Assisted account managers in opening new accounts and increasing business.-Managed a team of 8 Territory Managers.-Experienced in Customer Relations with prestigious Four and Five Star Resort Spas-Provided leadership in the development of a sales and technical training team who provide product as well as business support to Resort Spas, Medical Spas and Day Spas.-Set and Monitored Sales Goals.-Prepared and implemented training materials and protocols.-Developed marketing programs and event planning-Created Spa Menu of Services.-Assisted Spa Directors and owners in the growth of the business through monitoring the team's performance and creating programs to reach goals.-Prepared merchandising programs to increase retail sales.-Developed sales training programs to assist the sales team to increase sales techniques and improve time management.-Educated spa partners on retail sales, guest satisfaction programs, and spa management.

-Increased sales by 20% annually from 1999-2006.-Personally opened an average of 30 new accounts per year.-Assisted account managers in opening over 75 new accounts annually.-Experience in Customer Relations with prestigious Four and Five Star Resort Spas-Provided space planning, program development and opening strategies for Resort and DaySpas-Provided leadership in the development of a sales and technical training team who provide product as well as business support to Resort Spas, Medical Spas and Day Spas.-Managed a team of six area managers who represent five states including $3.5 million in annual sales.-Set and Monitored Sales Goals.-Prepared and implemented training materials and protocols.-Developed marketing programs and event planning-Created Spa Menu of Services.-Assisted in Spa Design and Layout.-Developed Standard operations manual for sales team.-Assisted Spa Directors and owners in the growth of the business through monitoring the team's performance and creating programs to reach goals.-Merchandised to increase retail sales.-Developed "Train the Trainer Programs" to assist the sales team in area mangers in day to day procedures and time management.-Educated our spa partners on retail sales, guest satisfaction programs, and spa management.

Boca Raton, Florida

-Managed a team of 40 massage therapists and facial specialists at the #1 Equity Club in the United States inclusive of 8,500 members.-Prepared operational budgets.-Set goals for both retail sales and professional treatments.-Developed marketing programs via menu of services, event planning, marketing materials.-Trained Licensed Massage Therapists, Estheticians and customer service on technical protocols and procedures.-Developed standard operating guidelines and procedures.-Created retail and service goals and incentives.-Provided solutions to members complaints and needs.-Administered payroll for ninety employees including Licensed Massage Therapists, Estheticians, administration, aquatics and fitness team members.-Supervised the customer service front line team.