Dawn Priebe Email & Phone Number

Winter Haven, Fl, Us

Management and oversight of all aspects of resort operations including guest excellence, human resources, nine on-site Margaritaville food and beverage concepts, a robust activities program, housekeeping, grounds, maintenance, events and entertainment, retail and reservations. Responsible for effective revenue management strategies to optimize profitability. Developed and managed budgets to deliver record setting YOY financial results. Provided award winning leadership for my team of 125, creating a supportive and encouraging environment to ensure high levels of employee retention and engagement. Established and maintained relationships with vendors, suppliers and local community leaders. Conducted monthly training in compliance with Margaritaville brand standards and successfully garnered the coveted Camp of the Year designation for 2023 as awarded by Margaritaville Hotels and Resorts. Other awards include: USA Today’s #1 Luxury RV Resort in 2024.

Poole, England, Gb

Responsible for setting the strategy and management of the East Coast Trade Sales team to drive B2B trade sales revenue, volume and yield for LEGOLAND Florida Resort, LEGOLAND New York Resort, Madame Tussaud’s Orlando, SEA LIFE Orlando Aquarium, SEA LIFE American Dream, LEGOLAND Discovery Center American Dream, Madame Tussaud’s New York and Madame Tussaud’s Nashville. The East Coast Trade Sales team contributes B2B central trade sales revenue, volume and yield for defined trade channels, along with developing sales strategies for their key accounts.

Poole, England, Gb

General Management of all aspects of the LEGOLAND Vacations program (Sales, Marketing, Finance, partner relationships & booking platform) at LEGOLAND California, Florida and New York Resorts, including the LEGOLAND Vacations D2C channel as well as B2B hotel channels. Provide interim support to LEGOLAND Parks in APAC region at LEGOLAND Dubai, Japan, Malaysia and Korea. Responsibilities include:Ensuring commercial targets are set and achieved; including onsite hotels as well as partner hotel room nights/room revenue, park tickets, extras and cancellation cover.Continued optimization of the booking journey for both onsite and partner hotels to include ticket packages and extras to maximize conversion and revenue and ensure a best in class guest experience. Ensuring all products are properly merchandised and yielded to maximize revenue; with a focus on partner hotels, tickets, extras and margins.Working closely with the Marketing departments at each resort, develop seasonal offers and/or packages in cooperation with the Revenue Managers to leverage compelling propositions and respond to seasonal demand shifts, in an effort to maximize bookings and revenue.Development and optimization of LEGOLAND Vacations reporting tools - suite of reports to cover commercial performance, forecasting, yield management, digital analytics, marketing campaign performance, KPIs, etc.Identifying target audience demographics and booking behaviors, through collaboration with Consumer Insights teams.Continued development of short breaks brand identity/positioning and ensure it is properly represented throughout the guest journey.Conducting post-mortem analysis of marketing programs and utilize findings to inform future planning.Management of LEGOLAND Vacations budget to deliver against EBITDA targets.Continuously assess LEGOLAND Vacations performance, make adjustments as needed and provide updates to the global project team for further platform improvements.

Poole, England, Gb

In this entrepreneurial style role; responsibilities include every aspect of business to successfully launch and execute the opening of this brand-new indoor attraction. Responsible for project management and oversight of the construction site including planning, permitting and third-party contractor schedules. Responsible for setting volume and revenue goals as well as expense budgets. Managed all public relations, social media and review platforms. Hired management and associate teams, executed on-boarding and training. Successfully managed IP relationship and maintained brand standards.Responsible for retail ordering, stocking and establishing inventory systems. Responsible for licensing, creating health and safety standards and food and beverage management. Responsible for payroll, human resource functions, marketing and finance.Graduate - Merlin Leadership Programme - Twenty One Leadership

Poole, England, Gb

Responsible for building strategic partnerships with travel and trade sectors.

Johannesburg, Gauteng, Za

Sales and Marketing of Luxury Resorts in Southern Africa to travel and tourism industry professionals and consumers with particular focus on MICE, leisure and casino segments. Responsible for the implementation and management of extensive client database. Liaison between US based travel industry professionals and direct consumers and our international hotel staff, DMC's and ground operators ensuring complete guest satisfaction.

Dubai, Ae

Responsible for ensuring guest satisfaction through the construction and property development of The Atlantis Resort and Casino, Paradise Island Bahamas which included renovation of two existing towers, the construction of a brand new luxury hotel as well as development of a multi-acre waterscape.

Accountable for all aspects of sales, marketing and event planning for this semi-private country club including weddings, private events, corporate parties and monthly member functions. Responsible for food and beverage budgets and ordering and vendor negotiations.

Auburn Hills, Michigan, Us

Responsible for all aspects of food and beverage catering to private suite clients during the Bad Boys "Back to Back Champion" era. My first 'real' job that propelled me into unbelievable opportunities!