Design, develop and analyze interactive dashboards, data visualizations and reporting tools that drive direct marketing strategies and enhance client communication.● Using Tableau, combine analytics and graphic design background to create attractive, descriptive, user-friendly dashboards with the end-user in mind.● Work with data modeling and SQL development teams to validate source data accuracy, make logic recommendations, and identify opportunities for more robust reporting.● Analyze demographic and performance data, discuss outcomes with clients, and create tools that elevate efficiency, communication, and returns on investment.

Through increasing levels of responsibility, orchestrated multifaceted marketing plans and projects from development to analysis. Centralized and streamlined programs, processes, and tools. Provided marketing support for cross-functional teams and company-wide initiatives in a national field organization.● Lead role in budgeting, allocating, executing, monitoring, and tracking annual marketing expenditures upwards of $35M.● Led all facets of company-wide direct mail program that informed email, social and digital tactics as well. Directed strategy, creative development, execution, test/control practices, tracking, reporting, and evaluation.● Used Tableau to consolidate and transform disparate data sources from company systems, vendors, and agencies into dashboard visualizations to provide digestible snapshots for stakeholders, identify trends and drive strategy.● Guided content and strategy to support all products, including an industry-first comfort-as-a-service product which had more than 73K subscribers at the five-year mark.● Marketing voice on a cross-functional loyalty program rebuild. Owned growth and retention initiatives, customer experience analysis, and short- versus long-term revenue strategies.● Managed multiple agencies/vendors providing support for creative development and tactical execution.● Oversaw generation of market-specific plan proposals and supporting dashboards and presentation tools.● Provided training to Regional Marketing Managers and agency representatives on routine operations, process execution, and effective field communication strategies.

Served in multiple roles as Creative Consultant, Project Manager, and Copy Editor for a multifaceted B2B direct mail test/control program that generated 200K+ pieces of mail each month. ● Assessed and evaluated test results and list performance to conduct retrospectives and strategize new initiatives. ● Administered key operations including budget management and creative development and production. ● Collaborated with in-house production, creative & fulfillment teams to direct production and distribution of direct mail pieces and fulfillment materials within the specified timeframe. ● Coordinated and negotiated contracts with vendors, assessed and tracked response and conversion rates, and deployed SEM/SEO strategies using Google Analytics.

Guided clients through every stage of developing standout marketing tools. ● Developed corporate identities and branding strategies. ● Wrote, designed, and managed the production of marketing collateral, direct mail campaigns, and websites using the Adobe creative suite.● Acted as a liaison between vendors and clients in order to achieve the best possible budget-to-quality ratio.

Collaborated with sales and implementation teams to execute marketing initiatives in a B2B environment.● Wrote, designed, and coordinated the production of marketing collateral, direct mail pieces, case studies, brochures, and tradeshow exhibits. Developed a new, consistent look for TIP marketing, and presentation tools.● Coordinated tradeshow participation – themes, giveaways, uniforms, and logistics.