Dawn Robson Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

South Yarra, Victoria, Australia

• Oversee the BAU workstream and the prioritization of initiatives.• Reporting on new deliverables or defects as part of BAU• Support business requirements gathering for larger projects by assisting in user stories and wireframing• Coordinate and trafficking digital assets for projects and initiatives as required• Facilitate user acceptance testing and lead regression testing for all releases• Identify areas of improvement for eCommerce Operations• Report on uplift in… Show more • Oversee the BAU workstream and the prioritization of initiatives.• Reporting on new deliverables or defects as part of BAU• Support business requirements gathering for larger projects by assisting in user stories and wireframing• Coordinate and trafficking digital assets for projects and initiatives as required• Facilitate user acceptance testing and lead regression testing for all releases• Identify areas of improvement for eCommerce Operations• Report on uplift in KPI’s as a result of new initiatives• Establish key reports to assist with understanding online performance• Assist the multi-channel team with application support as required Show less

South Yarra, Victoria, Australia

• Assist in the development of Jeanswest’s e-Commerce and content strategy to drive sales, engagement and conversion.• Manage and maintain a best-practice e-Commerce website that reflects the Jeanswest brand, in-store offers and promotions and provide a great user experience.• Suggest, test, report bugs, make recommendations and deploy improvements to the user experience by deliver new features and functionality.• Manage day-to-day site search/merchandising to best present Jeanswest… Show more • Assist in the development of Jeanswest’s e-Commerce and content strategy to drive sales, engagement and conversion.• Manage and maintain a best-practice e-Commerce website that reflects the Jeanswest brand, in-store offers and promotions and provide a great user experience.• Suggest, test, report bugs, make recommendations and deploy improvements to the user experience by deliver new features and functionality.• Manage day-to-day site search/merchandising to best present Jeanswest product, offers and promotions to maximise site and product conversion.• Develop a deep knowledge of required tools and their capability, train and work with others across the team to leverage the tools and maximise website conversion.• Oversee all products (content and imagery) on the e-Commerce site, managing across the team• Liaise with Product and Marketing to ensure accurate and detailed photography and product information (including detailed descriptions, colours, trends, fabric care, sizing, similar product matching), key search terms, and attributes.• Create ad hoc landing pages for digital channels.• Manage customer queries as required when escalated from the Customer Care Team.• Manage and analyse weekly and monthly reporting on key web performance metrics, providing actionable insight on customer patterns and behaviours to learn, improve and achieve team and business KPI’s and improve marketing tactics. Show less

Melbourne, Australia

Various

Bachelor Of Applied Science (B.A.Sc.), Textile Technology

Bachelor Of Visual Arts & Design