Dawn Rochelle Fields Email & Phone Number

Greater New York City Area

Corona, Ca & Nyc

Amrapur Overseas is a Home Textiles Manufacturer; based in Corona, CA with offices in Hong Kong and NYC. A family owned and operated business specializing in sourcing and manufacturing products for over 50 years.Lead Design and Product Development teams, planning and executing concepts along with business strategies for best growth opportunities in all home textiles categories; bedding, bath, decorative pillows, window, pet and home decorative products.Provide product initiatives, trend research and developing programs to further expand retail partners to drive business; including development of new brands and managing licenses.Collaborate with overseas sourcing teams to asses and continue to develop factory partnerships for best quality products. Expand ideas, fostering creativity and working on up to date techniques and textile technology for speed to market.Serve as a liaison to sales team developing presentations, programs and new ideas, accurately interpreting customer needs.

Nyc

Manage all creative aspects of design, product development and merchandising for the Home Textiles division of the Bentex Group, an award winning manufacturer best known for licensed children's apparel. Specializing in exclusive and creative ideas for all home categories including Bath, Bedding, Window and Pet products. Designed collection for Licenses including: Isaac Mizrahi, Judith Ripka, Halston, C Wonder, the Tim Gunn Collection, Celebrity Pink Bedding, Breast Cancer Alliance and The Humane Society of the United States.• Work directly with President to develop Indecor from inception, building programs and innovative ideas for all categories. Driving propositions for licensed products, strategizing business plans and offerings each market.• Manage creative team• Generated business plans and collections for licenses• Collaborate with licensors, designing collections for all brands• Create unique commercial products; Bath Bundle• Strong relationships with factories insuring quality products, from initial concept through to stock production.

Position encompassed all areas related to design presentation of products company.Shavel Home Products, a family owned business manufacturing and distributing home textiles.Product Design, Development and Merchandising• Oversaw development/ approvals of all products for sample and stock production.• Designed all aspects of packaging catalog design and photography for products for online and on-air retailersMarketing, Licensing and Advertising• Corporate planning and presentation to retail accounts• On-Air expert for Shop at Home Network 2004-06 with increase of 40% during segments. • Branding, corporate advertising campaigns, media purchasing• Developed initial website presence for company•Showroom/ office design Quality Assurance• Developed and supervised QA standards and product guidelines for all categories

Interior Design, Faux Painting & Textile Design• General Contractor on residential renovations, hiring and managing all sub contractors, marketing, customer relationships, designs, proposals, partner relationships, billing, project management.• Painter/ Artist - Selected and painted techniques for residential clients

Nyc, Ny

Positions in design, sales and management.Regional Manager Northeast / Retail Development & Sales – Home and Apparel• Developed shop concepts, product education and visual displays, realizing in excess of 30% increase• Planned shop design in collaboration with executive corporate buying offices, corporate store planning and visual merchandising teams, increasing visibility of brand and sales.• Managed team of Sales Coordinators, merchandising and sales for all major department storesMerchandise Coordinator/ Retail Development & Sales – Home and Apparel• Responsible for sales generation for PRL brand in NE Department stores, training sales and visual merchandising teams, realizing increased sales of 40%Design Coordinator/ Licensing & Design Department – Apparel• Led implementation of quality control for all International LicenseesProduct Manager/ Design Department – Domestic and International Licensing• Worked directly with VP Design and Merchandise Manager • Liaison between PRL design and licensees; US and Internationally• Increased awareness for need to set up standard protocol for licensee approvals enacting QA standards