Dawn Rogers Email & Phone Number

North Stonington, Ct

Develop and implement comprehensive Marketing and Advertising strategies to drive onsite, offsite and eCommerce sales growth. Wine Club Membership sales, database management and promotion. Retail operations for onsite Tasting Room gift shop. Implement new industry based POS software system, eCommerce site and club management system. Assist Sales & Distribution team with offsite promotional events and marketing for targets in CT, and RI. Oversee and create content for website, eCommerce and social media platforms. Hiring, training and continuing wine education for Tasting Room staff. Event planning for club member events, specialty events, wine launches, and summer music concert series.

North Stonington

Educate customers on Estate grown and California grown and produced wines, explaining the history of the winery, the bi-coastal nature of our operation, and the flavor profiles of each of our varietals. Guided customer tours through vineyard and barrel room. Events and special projects.

Mystic, Ct

Mystic, Ct

Stonington, Ct

Initiated and executed direct marketing campaigns to acquire new gaming customers and reactivate inactive gaming customers. Developed programs in conjunction with the CRM team analyzing customer behaviors to personalize loyalty program offers. Created reciprocal opportunities promoting Foxwoods through Direct Mail and HTML with our strategic partners. Worked closely with financial analysts on all phases of marketing campaigns to ensure that objectives were being met and profit margins were in line with objectives. Liaison between Marketing and company stakeholders to coordinate project plans for each business unit. Cultivated and strengthened customer relationships by acting as hub for all guest communication including letters, email, phone inquiries, surveys and social media avenues. Understanding of the guest experience lifecycle and the ability to measure, prioritize, and drive substantial and incremental improvement of all customer touch points across the life cycle. Project Manager on new guest satisfaction survey overseeing contract negotiations, implementation, design and launch.

Oversaw all essential duties and directly supervised the Player Development Coordinator team functioning as a VIP marketing call center directly assisting the Player Development Sales Executives responsible for driving $20 million in gaming revenue per month. Directed and developed strategic objectives for the Casino Sales Executives team working strictly with our inactive segment generating $500,000 in monthly gaming revenue. Managed all aspects of partner sport contracts and sponsorships (Gillette Stadium, Madison Square Garden, Boston Garden). Analyzed revenue generated from these contracts to ensure that these relationships were financially beneficial.

Private one on one training sessionsGroup training sessions

Group's mission is to build community awareness of alternative energy sources through public forums. Initiated the development of a website link off the Town's website highlighting the group's activities and accomplishments.

Partnered with departmental leaders and employees to measure the overall guest experience programs and identify training, operational and material needs. Developed strategies to measure, track, and improve upon all touch points of interaction between Foxwoods team members and their guests. Responsible for the lifecycle of each guest interaction to resolve conflict and regain loyalty. Increased guest satisfaction service scores companywide by identifying key trends working with all business units on quality improvement initiatives. Created an in-house Mystery Shopping program to quickly identify weaknesses within the operation and solve deficiencies in real time. Developed and streamlined the process for the company’s corporate and social responsibility program.

Co-owned holistic based retail store catering to a growing market of individuals interested in the benefits of Eastern medicinal and spiritual beliefs, and alternative therapies; Developed and implemented marketing and advertising programs to attract local clients through radio, local access cable and community news paper medias. Managed database of 750+ customers.Coordinated seasonal marketing events to grow business, build local clientele, highlight local talent and increase revenue.

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Level 4 / Diploma Candidate

Wset Level 3 Certification

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