Dawn Schaefer Email & Phone Number

Calabash, Nc, Us

Midland, Ontario, Ca

Corston, Bath, Gb

Midland, Ontario, Ca

Midland, Ontario, Ca

Ambler, Pa, Us

Since joining PentaVision, I have advanced the profits, worldwide reach, reputation, membership, participation, and growth of this medical publishing leader. PentaVision produces six freestanding magazines, two live conferences, multiple live custom and virtual events, nearly 36 subscription-based email newsletters, eight media/event websites, and 100+ content marketing projects annually in print, video, and online.I lead the development, presentation, and sales for advertising and distribution of Eyecare Business Magazine and several other trade publications. My leadership role involves training, mentoring, and supervising two sales representatives and one sales assistant. I direct print advertising, special projects, custom research, continuing education, lead generation, marketing, budgeting, forecasting, and all digital programs, including video, live events, tradeshows, website, podcasts and social media.Highlights:* Evaluate and update sales processes and materials in ongoing commitment to enhance efficiency, cost savings, client development, budgeting, and sales increases.* Oversee and develop all social, multimedia, and e-commerce branding and sales strategies in advertising and informing prospects and clients about partner products and services.* Build, train, mentor and management of sales force. Managed forecasting and P&L management of publication.* Apply superior speaking, listening, and writing abilities in building relationships, collaborating with cross-functional teams, and coaching sales staff in exceeding customer service and profit targets.

During my 20 years with this organization, I advanced into more-senior roles as the company transitioned through several acquisitions of ophthalmic publishing businesses. My positions involved Production Manager (1993 to 1999), New Business Development Manager (1999 to 2003), and Regional Sales Manager (2003 to 2013).As Regional Sales Manager, I developed innovative, creative, and successful print and digital marketing programs for East Coast clients. I supervised the performance of a sales assistant and held dotted-line responsibility for other sales reps.Highlights:* Accomplished 25% overall territory growth by prospecting new business while expanding existing accounts.* Generated $3M in sales for the East Coast territory. Developed the e-commerce platform to expand offerings into webinars, trade shows, and products and programs for vendors.* Achieved such honors as Wolters Kluwer President’s Club, 2010, and Wolters Kluwer Salesperson of the Year, 2006 & 2007.* Handled account management and business development during the acquisition of Boucher Communications by Wolters Kluwer and the acquisition of Wolters Kluwer by Springer Visioncare.

Soon after the acquisition of Boucher Communications, Inc., I earned a promotion into the New Business Development Manager to direct new business development for all BCI publications. I performed prospecting, sales, and the development and presentation of creative print and digital marketing programs. Among my strengths was securing first-time clients of trade magazines and helping clients design corporate marketing programs.In my first position as Production Manager, I handled print production accountabilities for several magazines and supervised a production assistant. My responsibilities included layout, assembly, scheduling, approval, and production of each issue of every magazine for mailing on time and on/under budget. I collaborated with sales and editorial staffs and the publisher to develop and finalize production schedules, print budgets, and mail dates.Highlights:* Extended customer base by 15% with new clients.* Achieved consistent year-over-year revenue increases and surpassed $500K-$1M annual sales goals.* Introduced promotional programs to trade partners that had not previously advertised. Travelled extensively to visit prospects and attend trade shows.* Initiated online branding and built e-commerce platform for each magazine, expanding digital marketing from formerly using only banner advertisements and email deployments.* Increased efficiencies and cost savings by 10%-15% per year for production, printing, and postage expenses per publication.* With the acquisition of Cardinal Business Media by Boucher Communications, took over production supervision for additional publications.

Bs Business Administration, Major - Marketing Minor-Management

High School Diploma