Dawn Setzer Email & Phone Number

State College, Pennsylvania Area

 Create, implement, and advise on communications and marketing plans for initiatives, services, and fundraising campaigns utilizing print, electronic, and social media and personalized and broadcast formats. Proactively position the UCLA Library within UCLA’s mission of teaching, research, and public service; work with campus communications colleagues to appropriately integrate and position the Library in communications at the department and chancellorial levels. Consult on federal, state, and local government relations advocacy efforts on topics including intellectual property, copyright, and open access to publicly funded research; implement in conjunction with UCLA and University of California government relations offices. Solicit media coverage of resources, staff, donations and donors, programs, and events; coordinate publicity of relevant activities with campus communications staff. Manage executive communications to position the UCLA Library and the university librarian in campus and external settings. Conceptualize, write, and edit publications, including quarterly faculty newsletter, twice-yearly development newsletter, and annual report. Write, revise, and produce brochures, handouts, and other general and program-specific promotional and informational materials. Supervise graphic design of public information, publicity, and marketing materials; manage design staff and external designers. Develop and edit web copy and consult on site design and contents on a continuing basis; personally supervised website redesign with staff and consultant. Manage exhibit program at main research library; personally organize selected exhibits and work closely with faculty on others; organize exhibit-related events. Manage departmental budget; find creative ways of reallocating limited funds to cover new communications methods and media, projects, and staff positions.

Los Angeles, California

 Developed and executed long-range media plan targeting local, national, and international print and electronic media for exhibitions, performances, artists, educational programs, fundraising activities, products, and staff. Collaborated on marketing plan to support exhibitions, membership, retail sales, and special events; implemented selected aspects of plan, including tourist outreach. Wrote and edited "The Contemporary," a publication for members and visitors. Created contents and supervised design for newly launched website. Generated and managed media relations budget; supervised support staff.

 Generated local and national media coverage for mainstage productions, multicultural training and education programs, and fundraising events. Supported marketing campaigns for season subscriptions and single-ticket promotions, including developing television/radio public service announcements. Researched and wrote features for theatre publications; designed and composed programs for each production and for special events. Participated in overall institutional management as member of senior staff.

 Obtained press coverage of fundraising and support group events and education activities. Produced monthly pages in "Performing Arts Magazine"; performed research and wrote for quarterly newsletter, "Music Center News." Handled administrative tasks, including research, billing, and list maintenance.

Master Of Arts (Ma), History

Specialization in European studies

Bachelor Of Arts (Ba), Psychology, Awarded With Honors