Dawn Swenson Email & Phone Number

Boston, Massachusetts, United States

Private Dining and Entertaining

Boston, Massachusetts, United States

• Own end-to-end supply chain strategy for the Youth Furniture category (including CastleGate, Wayfair’s third-party fulfillment & logistics solution).
• Identify and implement OKR strategies, initiatives, and workstreams in order to achieve lean ship costs and maximize inventory availability.
• Consult suppliers on optimal ecommerce supply chain strategies to reduce overall costs, improve unit economics and sales velocity, deliver unmatched speed to customer, and implement aggressive… Show more
• Consult suppliers on optimal ecommerce supply chain strategies to reduce overall costs, improve unit economics and sales velocity, deliver unmatched speed to customer, and implement aggressive year-on-year growth.
• Motivate and coach a team through ambiguous situations including the COVID-19 supply chain impact on imports and supply. Show less

Boston

• Oversaw logistics and P&L of the Tabletop category within CastleGate, driving throughput increases by 530%+ over 4 years.
• Led top-revenue supplier relationships to grow adoption of CastleGate, resulting in 100%+ year over year category growth annually.
• Optimized supplier inbound costs and turns via building customized container and domestic truckload plans using historical data and forecasts.
• Analyzed and monitored supplier in-network inventory to create actionable supplier… Show more
• Analyzed and monitored supplier in-network inventory to create actionable supplier plans impacting key performance indicators including in-stock rate, inventory turn, inventory health, and 1-/2-day delivery coverage.
• Co-founded a Team & Culture workgroup to support a positive work environment within a rapidly growing team.

High Point, NC

• Oversaw all business and strategic decisions surrounding the e-commerce business including promotions, pricing, and marketplace distribution.
• Allocated $800K marketing budget based on business needs including photography, print collateral, trade shows, advertising, point of sale materials, and services from third-party marketing providers.
• Worked closely with CEO to inform strategic marketing decisions and channel strategy for brick & mortar, e-commerce, and… Show more
• Worked closely with CEO to inform strategic marketing decisions and channel strategy for brick & mortar, e-commerce, and off-price.
• Partnered with Product Development, Sales, IT, and Inventory Planning to create a standard operating procedurethat streamlined new item launch across all channels while standardizing database entry and content creation.
• Project managed and directed photo studios, web designers, and content marketing partners to revamp all marketing assets and consumer touch points to enhance the brand and gain market share in the upper-mid price tier.

Greater Boston Area

• Managed the P&L and all business decisions related to the Lighting Category including merchandising, pricing, supplier relationship management, and category growth strategies contributing to ~90% year over year growth.
• Led cross-functional initiatives with operations, merchandising, promotions, and sales teams to prioritize projects, grow revenue, and improve supplier operational metrics.
• Developed relationships and grew account volume & profitability via… Show more
• Developed relationships and grew account volume & profitability via negotiations for cost of goods sold decreases, discount programs, improved product selection, advertising exposure, and product exclusivity.
• Managed one direct report to oversee a group of classes and high-growth supplier relationships. Show less

• Transitioned from managing 300+ suppliers for Furniture and Decor categories to focus on a portfolio of ~$35MM in annual revenue for the Bedroom, Kitchen & Dining, and Outdoor Furniture categories
• Grew revenue for supplier portfolio by 43% year-over-year
• Negotiated COGs and rebate programs for a sum of ~ $150K in savings
• Developed relationships and grew account volume by improving product selection, advertising exposure, better pricing, and product exclusivity
• Managed and… Show more
• Managed and monitored performance of several classes in the Kids Bedroom and Outdoor categories

Master Of Business Administration - Mba

Bachelor Of Science, Business Management; Strategic Management And Entrepreneurship

Activities and Societies: Babson Best Buddies Program, Women Giving Back Relevant Academic Projects: 1.) Created a business plan involving.

Bachelor Of Science

Activities and Societies: Honors Program Completed two years of Human Resources Management curriculum. Earned Dean's List and Chancellor's.