Working as a strategic brand and business planner for the past 20 years, my key role is to think. What I develop with my clients through a journey of exploration and discovery, is purpose. I have built a solid reputation and extensive experience as a brand and business strategist, researcher and facilitator. My unique approach inspires clients to think differently about what is required for success as well as their role in making that happen because I believe that understanding how good decisions are made is essential to building effective and sustainable strategies for your organization.My approach is collaborative and supportive to help clients articulate the strategic why as well as the how to build effective business or brand strategies so that all facets of their organization perform, on purpose.My specialty is revealing how human and consuming motivations and behaviours can be cultivated into meaningful opportunities for brands to create positive action that is socially and strategically purposeful and genuine.My experience in traditional qualitative and ethnographic research and facilitation is global and within a wide range of categories including health care, disease states, social and environmental causes and traditional consumer packaged goods.I am my happiest when working with inspired individuals who have a passion for creative and strategic storytelling and the courage to make positive change in the world. Specialties: Strategic Planning, Facilitation, Moderating, Cause Branding, Corporate Branding. My degree in Psychology provides an advantage to naturally observe and understand what truly makes people act and behave as consumers, and as humans.