Dawn Wolf Email & Phone Number

Las Vegas, Nv, Us

Director of Marketing/Casino Marketing

Las Vegas, Nv, Us

• Managed staff and all marketing programs to ensure accuracy and integrity of all promotional offers.• Involved in the development, execution and analysis of effective marketing programs including direct mail, social media and print, targeted to existing and new customers• Developed all artwork; produced media, collateral, signage, video production, photo shoots, capital projects, promotional and marketing support and installationo World Series of Pokero Harrah’so Rio All-Suite Hotel and Casino• Analyzed monthly P/L statements and provided variance and budget explanations • Developed and managed all departmental operating budgets• Primary liaison between all requesting departments including Sales, Food & Beverage, Total Rewards, Entertainment and Harrah’s partners and salons/spas

• Management of staff and oversite of all marketing programs to ensure accuracy and integrity of all offers• Involved in the development, execution and analysis of effective marketing programs including direct mail, social media and print targeted to existing and new customers, including all customers of the Harrah’s brand• Developed all artwork; produced and installed all media, collateral, signage, video production, photo shoots, capital projects, promotional and marketing support• Analyzed monthly P/L statements and provided variance and budget explanations • Established and managed all departmental operating budgets

• 2008 Chairman’s Award recipient for saving HIFOB properties over $1 million in print production• Responsible for oversight of all advertising plans and performance for five Harrah’s Las Vegas properties• Oversight of print shop and design team• Produced collateral and signage for new shows• Work with outside vendors to conceptualize concepts for implementation for new entertainment and restaurant offerings• Developed and managed all departmental operating budgets

• Developed all artwork; produced and installed all media, collateral, signage, video production, photo shoots, capital projects, promotional and marketing support• Analyzed monthly P/L statements and provided variance and budget explanations • Developed and managed all departmental operating budgets

• Coordinated all advertising and collateral production• Worked with outside vendors via the bid process to initiate and develop interior and exterior signage; audio and video messages; collateral; outdoor advertising• Monitored all invoices and payments• Primary liaison between all requesting departments including Sales, Food & Beverage, Total Rewards, Entertainment and Harrah’s partners

• Implemented and produced all promotional, marketing and sales collateral for Harrah’s Las Vegas as well as the Rio and Fairfield Resorts• Identified all potential problems/needs for the property• Outlined the materials needed to promote the Advertising Department’s product offerings to enhance the casino and guest rooms• Directed outside art vendors and brand marketing through creative and approval processes• Monitored all deadline-driven jobs from start to implementation, including signage installation• Reconciled invoices for all projects• Coordinated all photo and video shoots• Maintained and supplemented the photo libraryAnalyzed monthly P/L statements and provided variance and budget explanations