Marketing And Public Relations Director / Manager
Pueblo, Colorado Area
● Independently developed and executed comprehensive strategic marketing and public relations plans with feedback from clinical departments to increase client market share, expand public profile and educate the community regarding services and healthcare concerns for a medium-sized non-profit community healthcare organization with a $40M annual budget, 400 employees, 10,000+ unique clients every year.● Successfully selected key talent, mentored personnel and developed high-performance… Show more ● Independently developed and executed comprehensive strategic marketing and public relations plans with feedback from clinical departments to increase client market share, expand public profile and educate the community regarding services and healthcare concerns for a medium-sized non-profit community healthcare organization with a $40M annual budget, 400 employees, 10,000+ unique clients every year.● Successfully selected key talent, mentored personnel and developed high-performance marketing and public relations department from the ground up, driving 90% growth in clients served and 66% increase in personnel over five years. ● Designed and guided the complete rebrand of organization, from mission and vision to organizational culture and marketing brand; helping to broadened scope of practice, establish integrated healthcare, build care coordination initiatives and increase in ancillary programming by 50% in less than 12 months.● Facilitate annual social determinants of health drive to aid those on the path of recovery with essential supports including food, clothing and housewares; generating a 56% increase in sponsorships in one year and assisting over 500 clients over the lifetime of the fund. ● Design targeted marketing and public relations events and media to help connect with a wide range of audiences and educated individuals about comprehensive products and services offerings.● Constantly gathered key data and metrics to evaluate strategic Marketing Plan and media budget effectiveness, isolate issues and make changes that maximize resources and brand promote across multiple channels and mediums including print, TV, radio, outdoor advertising, digital ads social media such as Facebook, Instagram, Twitter, etc. Show less