Dawn Zappetti Email and Phone Number
Dawn Zappetti work email
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Dawn Zappetti personal email
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I am a full stack marketing leader and strategist with demonstrated success creating bold, integrated campaigns that resonate with targeted audiences and drive ahead-of-the-competition results. Expert in creating and redesigning marketing functions and approaches to keep pace with industry and market changes – captivating customers with unwavering focus.► Reputation for transforming organizations, aligning disparate functions to create unified, collaborative teams.► Lead massive marketing, visibility, and brand revitalization campaigns.► Engage and support customers faster by building digital capabilities and online marketing strategies, placing Fortune 500 company at forefront of technology transformation.► Deepened engagement and loyalty with customers across multiple business consumer lines through transformation and customer experience enhancements.AREAS OF EXPERTISE:Differentiation & Strategic Positioning | Digital Marketing | Customer Engagement & ExperienceBranding & Advertising | Integrated, 360-Degree & Omnichannel MarketingOrganizational Design & Structuring | Consensus Building | Team Development, Coaching & LeadershipEntrepreneurial Vision & Rapid Growth | P&L Management
Amalgamated Bank
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Chief Marketing OfficerAmalgamated Bank 2024 - PresentNew York, Ny, Us
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Founder And Principal ConsultantZap Advisory 2023 - 2023Advising clients with insights needed to develop successful forward thinking business models and actionable change agendas. Designing bold, integrated campaigns that resonate with targeted audiences and drive ahead-of-the-competition results, reimagining marketing functions and approaches to keep pace with industry and market changes, captivating customers with unwavering focus. -
Head Of Existing Customer MarketingCiti 2021 - 2022New York, New York, UsDeveloped innovative framework and strategy to guide omnichannel marketing programs and campaigns to 50M+ customers across credit cards, retail bank, high net worth, and mortgage businesses. Led team of 150 in designing and implementing campaigns, testing novel approaches, while maximizing profitability and customer experience; managed $200M budget. Transformed customer communications approach to trigger-based and always-on messaging across all marketing programs, increasing offer response rates 2-3x. Championed and drove cross-program optimization, improving customer experience and reducing costs 10-15% while maintaining sales and revenue. Changed marketing interaction model, enabling marketing team and key business partners to be more collaborative, generate better solutions, and achieve stronger business growth. Drove 15% YOY growth in lending portfolio through accelerated credit re-entry and expansion, sequencing and bundling offers, and unlocking efficiencies. -
Head Of Brand, Advertising And ExperientialCiti 2019 - 2021New York, New York, UsDirected 360-degree integration of core messaging, marketing campaigns, and experiences. Led expansion of 75-person inhouse creative agency across bank, mortgage and cards businesses. Managed $175M budget. Created strong, agile marketing group of 50 staff to partner with global and US teams to drive improved results. Partnered with Mastercard and non-profit supporting small businesses, creating innovative digital advocacy platform during COVID-19 pandemic. Surpassed donation goals in 14 days and exceeded 100% of social media engagement benchmarks. Cut creative costs 50% by doubling resources and scope of work coming from internal creative agency. Boosted product awareness 40% and acquisitions 50% by creating integrated media campaign targeting high-net-worth clients.
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Head Of Strategic MarketingCiti 2016 - 2019New York, New York, UsLed staff of 22 retail and mortgage marketing professionals to increase brand equity and establish a trajectory for growth for 2 major business lines through mobile & digital media, online video, digital audio, out-of-home, sales support, high-touch employee / customer experiential, and branch marketing. Set strategy and mobilized employees to skillfully and efficiently execute deliverables. Skyrocketed brand equity via 360-degree marketing and visibility campaign that leveraged full marketing funnel and diverse channels to make eye-opening statement in key cities. Increased unaided brand awareness by 15% and elevated brand preference and Net Promoter Score (NPS) by 40%. Expanded digital footprint nationwide and drove up incremental deposits by rolling out a well-planned media approach, introducing new products, and partnering with Citi Fintech to launch upgraded mobile app.
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Director Of Retail & Partner MarketingCiti 2010 - 2016New York, New York, UsLed strategy, content, production, and installation of branch marketing. Revamped and fine-tuned B2C marketing for Retail and Mortgage businesses. Improved revenue, profitability, and customer loyalty by capitalizing on digital media trends using deep understanding of customer behaviors to build trust, deepen relationships, and fuel growth, ensuring alignment with business priorities. Tripled the digital footprint for smart banking, deployed digital screens in stores, and introduced dynamic content, gamification, and geofencing, modernizing customer experience and increasing sales by 20%. Directed 10 staff and internal creative agency.
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Senior Vice President, Sales LeveragingCiti 2006 - 2010New York, New York, UsEstablished start-up group to promote B2C products – bolstering and diversifying sales across multiple customer channels / touchpoints. Reinforced relationships to encourage and optimize loyalty with retail, credit card, and consumer finance customers. Hired and led 6 employees.
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Senior Vice President, Enhancement Services AcquisitionsCiti 2003 - 2006New York, New York, Us
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Senior Vice President, Digital MarketingCiti 1999 - 2003New York, New York, Us
Dawn Zappetti Skills
Dawn Zappetti Education Details
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Columbia Business SchoolMarketing And Finance -
Cornell UniversityPsychology
Frequently Asked Questions about Dawn Zappetti
What company does Dawn Zappetti work for?
Dawn Zappetti works for Amalgamated Bank
What is Dawn Zappetti's role at the current company?
Dawn Zappetti's current role is B2C Marketing | Marketing Strategy | Customer Experience | CRM | Payments | Banking | Lending | Fintech | Omni Channel | Digital Marketing | Performance Marketing| Brand Strategy | Partnerships | Leadership | Board Chair.
What is Dawn Zappetti's email address?
Dawn Zappetti's email address is da****@****oup.com
What schools did Dawn Zappetti attend?
Dawn Zappetti attended Columbia Business School, Cornell University.
What skills is Dawn Zappetti known for?
Dawn Zappetti has skills like Strategy, Financial Services, Business Development, Management, Crm, Direct Marketing, Leadership, Marketing, Integrated Marketing, Product Marketing, Analytics, Digital Marketing.
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