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Lead team of strategists providing demand generation marketing strategic services to large, global enterprise clients. Create and codify demand gen frameworks and analytics methodologies to ensure consistent high-quality delivery. Train Strategy and Client Service teams on frameworks. Coach and mentor strategists on day to day project delivery. Act as primary strategist for several major clients. Ensure strategic services are delivered on time and on budget.

Led team of 20 Client Service professionals through a company reorganization, aligning team skills with new job descriptions, coaching and mentoring through change, and maintaining client satisfaction while improving efficiency and quality of delivery.

Led advisory on demand generation and content marketing strategy for large enterprise clients. As the first US employee for our Digital Marketing practice, grew the business to support seven employees within 18 months.

Managed demand generation and customer retention through the use of marketing automation and CRM software, database management, advertising, social media, paid and natural search, email, and our global websites- Developed and implemented account segmentation strategy- Implemented HubSpot marketing automation to manage content marketing, blogging, social media, and SEO resulting in exceeding our lead generation goals by 40% and a web visit increase of 70% YOY- Partnered with sales team to develop new lead scoring and management process to drive revenue improvements- Managed redesign of Mimio.com website to better communicate company’s value proposition and product benefits, and target messaging to key audiences- Manage Web Business Manager, Web Developer, Direct Marketing Manager

Responsible for lead generation and management, advertising and media planning, trade show marketing, marketing analytics, and consumer insight for North America - Developed 2011 media strategy that delivered 600% growth in leads YOY, while cutting CPMs in half- Implemented Salesforce.com CRM for campaign tracking, lead and sales pipeline management- Migrated data infrastructure from leads on spreadsheets and single-blast email communication to an integrated website, Salesforce.com, and Silverpop Engage solution that facilitates end to end campaign tracking and lead nurture email programs- Implemented annual Market Development study to track brand health, and used insights to lead the creation of annual integrated marketing plans for the company- Managed Trade show Marketing Manager, Email Manager, and Salesforce.com Administrator

Managed all aspects of consumer-facing acquisition and retention advertising for AMPAC and EMEA markets including print, radio, email, search, banners, direct mail, landing pages, and fulfillment.

Managed Magazine, Newspaper, Insert, and Out of Home advertising for products sold through direct channels, including the Wave music system, Acoustic Wave music system, and QuietComfort acoustic noise cancelling headsets.

Managed I.T. projects to design systems solutions for direct marketing team, telesales, customer service and operations. Defined scope and flowcharted business process requirements for technical development in Oracle, Unix, CRM (Edge), Access, Brio, SAP, and Data Warehouse.

Established new call center in Columbia, South Carolina.Hired, trained and supervised mid-level supervisory team and sales staff of 40.

Partnered with contracted advertising agency in the development of direct mail packages and print advertising within prescribed budgets, schedules and deadlines.