Transitioned to a MarTech-focused role which enabled me to harness digital tools and data-driven insights to drive growth in CRM and DX marketing strategies in the region.- Leading role in the preparation and execution of new product launches across the region- Oversee data-driven marketing efforts in the digital landscape; encompassing website, eDMs, statistical surveys and social media- Utilise analytical MarTech tools to gain actionable insights and optimise marketing performance- Develop and implement website strategies to increase web traffic and strengthen customer-centric engagement- Support in A&P budget management, ensuring cost-effective allocation of resources across channels and campaigns to achieve maximum impact- Conduct regular regional marketing reportings to internal stakeholders

Regional marketing across key markets including Singapore, Australia, Hong Kong, Thailand, India and the Middle East.- Oversee integrated marketing and communications through a variety of channels and vehicles - internal, external, social media, PR, web and digital- Adapt global marketing campaigns to align with regional nuances, ensuring cultural relevance and language localisation in each market- Plan and execute compelling regional marketing campaigns to increase engagement and brand advocacy- Collaborate with incumbent agencies to create compelling and unified content across website and eDMs- Support DX marketing initiatives to increase fan acquisition- Support in inventory, loan and disposal management

- Manage pipeline of all marketing activities- Pioneered the launch of a new brand (T1 Elements), driving brand awareness and business growth- Execute graphic design, video-editing, motion graphics and photography- Spearheaded a creative exhibition at Singapore Interior Design Festival 2021- Curate content for social media, newsletter and website- Assist in regional marketing strategies

- Plan and manage 3 social media accounts: @FatPrincesg @Summerlongsg @NeonPigeonsg- Support in rebranding of Neon Pigeon 2.0 with team- Contribute to the creation of promotional visuals and menu designs- Execute photography and video-based content- Perform copywriting tasks for email newsletters

- Conceptualise marketing campaign proposals with team- Curate creative content for newsletters and blogs- Responsible for ensuring smooth execution and operations during PR events- Facilitate photographers during photoshoots