Senior International Marketing Executive, Apac Mea
CurrentTransitioned to a MarTech-focused role which enabled me to harness digital tools and data-driven insights to drive growth in CRM and DX marketing strategies in the region.- Leading role in the preparation and execution of new product launches across the region- Oversee data-driven marketing efforts in the digital landscape; encompassing website, eDMs, statistical surveys and social media- Utilise analytical MarTech tools to gain actionable insights and optimise marketing performance- Develop and implement website strategies to increase web traffic and strengthen customer-centric engagement- Support in A&P budget management, ensuring cost-effective allocation of resources across channels and campaigns to achieve maximum impact- Conduct regular regional marketing reportings to internal stakeholders