Dawn Brookshire Email & Phone Number

Waltham, Ma, Us

+ Create vision for the Marketing Program Management function; partner closely with Group Marketing leaders to set course for our greater organization. + Provide team members and leadership clear, concise, and up-to-date communication on direction and state of the business.+ Ensure the MPM team accomplishes its goals by communicating job expectations; planning, monitoring, and appraising job results; mentoring colleagues; developing, coordinating, and carrying out systems, policies, procedures, and productivity standards.+ Engaged in strategic corporate partnerships and initiatives; executive sponsor, marcom, for 10-year partnership between Thermo Fisher Scientific and University of California San Diego.

Waltham, Ma, Us

+ Transformed Marketing Program Management team through global pandemic; grew staff from 15 to 32 in response to critical business demand in life sciences; enabled all work processes to go fully digital; increased both customer allegiance (net promoter) and employee involvement scores.+ Established strategic goals for the Marketing Program Management team by identifying and evaluating business partner needs; choosing a course of action; defining objectives; and evaluating outcomes.+ Provided expertise on initiatives such as business unit integrations, process improvement, new business opportunities, and account saves.

Waltham, Ma, Us

+ Identified talent and developed strong individual contributors able to lead the execution of marketing tactics through a highly complex organization.+ Lead marketing execution, as an individual contributor, for both strategically important and high-touch life science business units.+ Managed a high volume of tactics – complex programs, channels, and tactic mix – working closely with cross-functional stakeholders (creative services, digital, legal, regulatory, brand, etc.) to consistently deliver on time and budget.

Carlsbad, California, Us

+ Lead team of digital marketing specialists; oversee budget, campaigns, personnel & operations.+ Develop content, social media & nurture campaign strategies, and employ marketing automation best practices, to drive lead generation & conversions.+ Promote key company content initiatives, including Brian Buffini's podcasts, books & blogs.

Carlsbad, California, Us

+ Built & led a team of creative specialists dedicated to producing content for live events & broadcasts.+ Oversaw Content Development team budget, projects, personnel & operations.+ Producer/Director of Brian Buffini's Success Tour live broadcast & online video training platform Buffini TV.+ Partnered with executive staff to plan, prioritize and integrate content into overall sales & marketing strategy.

Carlsbad, California, Us

+ Established & executed multi-channel marketing campaigns to drive membership subscriptions & event sales.+ Directed all event marketing initiatives (from 20 to 10,000 attendees); frontend promotion & retention; at-event look, feel, production & deliverables; & post-event follow-up.+ Coordinated teams & resources to build training programs, monthly product & content.

Carlsbad, California, Us

Carlsbad, California, Us

Escondido, Ca, Us

Communications - Extension Program

English Language And Literature/Letters - Masters Program

Bachelor Of Arts (B.A.), English Language And Literature/Letters